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Fans of Ant & Dec's Saturday Night Takeaway are in for a treat this weekend as Steve Coogan's comedy alter ego Alan Partridge takes the reins as the guest announcer for the ITV show.
The cringe-inducing presenter will appear with Ant & Dec for their 2 April show, which also features musician George Ezra in the 'End of the Show Show'.
In case you were wondering why Coogan's most famous creation is on primetime television, it's because Alan Partridge is heading on tour across the UK and Ireland with a new stage show.
Watch: Radio 1 Greg James opens up about his unpopular love for Alan Partridge!
The Norwich-based broadcaster is said to have devised, written, choreographed, performed and funded the show which will see him deliver a manifesto for the future and talk on "the way we can move forward".
He'll be donning a head-mic in the style of TED talkers, market hawkers, TV evangelists, backing singers and carnival barkers and combining elements of all those roles.
The tour is heading to 14 cities in April-May 2022, including a Belfast opening followed by Dublin, Birmingham, Sheffield, Newcastle, Nottingham, Liverpool, Manchester, Cardiff, Glasgow, Edinburgh, Aberdeen, Leeds, and London, where it will close.
Tickets will be available to buy from ticketmaster.co.uk, and ticketmaster.ie for Ireland venues only, from 9am on Saturday 29 May.
The show has been written by Coogan, Neil Gibbons and Rob Gibbons and produced by Phil McIntyre Live Ltd and Baby Cow Productions.
Stratagem With Alan Partridge 2022 tour dates:
Fri 22 April - Belfast, SSE Arena | Buy tickets here
Sat 23 April - Dublin, 3 Arena | Buy tickets here
Fri 29 April – Birmingham, Utilita Arena | Buy tickets here
Sat 30 April – Sheffield, Sheffield Arena | Buy tickets here
Wed 4 May – Newcastle, Utilita Arena | Buy tickets here
Fri 6 May - Nottingham, Motorpoint Arena | Buy tickets here
Wed 11 May – Liverpool, M&S Bank Arena | Buy tickets here
Thu 12 May – Manchester, AO Arena | Buy tickets here
Thu 19 May – Cardiff, Motorpoint Arena | Buy tickets here
Wed 25 May - Glasgow, SSE Arena | Buy tickets here
Thu 26 May - Edinburgh, Playhouse | Buy tickets here
Fri 27 May – Aberdeen, P&J Live | Buy tickets here
Sat 28 May – Leeds, First Direct Arena | Buy tickets here
Tue 31 May – London, The O2 | Buy tickets here
Watch: Steve Coogan talks 'grudging respect' for Philip Green