Yahoo News Stoke City reveal new away kit - and it is a very different look
Here is the new Stoke City away kit for 2024/25. Stoke have revealed a new all-black change strip, with club badge, sponsor and manufacturer in what is described as "an alternative black gradient". There is a flash of red and white in trims around a V-neck collar and there is a subtle bottle oven graphic on the top of the back. Shorts and socks are black too.
The kit is available to pre-order online today, with an adult short sleeve shirt costing £52, and tops available without the bet365 logo. It will hit the shelves in the club from 10am tomorrow. The store is open until 6pm tomorrow and from 10am to 4pm on Sunday.
The home strip for 2024/25 has already been revealed, one of the earliest launches in the country this summer, and the club reported record opening weekend sales. That already made it the longest deal that the club has ever had with the same kit supplier - taking over from Asics - and now a collaboration has been continued until at least the end of 2026/27.
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Chief operating officer Simon King said recently: “Macron have consistently proven to be an innovative, trusted and commercially viable partner who share our passion to create kits Stoke City players and supporters can wear with pride. The recent launch of our 24/25 home kit further illustrated the ongoing success of the partnership with more shirts sold over the course of the launch weekend than any other Championship season on record.
“The ability to design completely bespoke kits year-on-year remains critical to our long-standing collaboration with Macron. We will be taking that a step further for the 25/26 home kit which has effectively been designed by our supporters via a fan assembly on the subject. We look forward to building on the strong relationship which has served the partnership so well to date in the years to come.”
Stoke supporters themselves have had the opportunity to help design the kit for the 2025/26 season.
