Supermarket serves free breakfast to Armed Forces on special day

Sophie Skyring

1 July 2024 at 11:00 am·1-min read

Complimentary breakfasts for Armed Forces at Tesco celebrates Armed Forces Day <i>(Image: Supplied)</i> — Complimentary breakfasts for Armed Forces at Tesco celebrates Armed Forces Day *(Image: Supplied)*

Tesco in Peterborough served free breakfasts to armed forces personnel on June 30, marking the Armed Forces Day Celebration.

Showing their military identification card allowed both regulars and reservists to dig into a range of options at the café in Serpentine Green Shopping Centre.

This third consecutive year saw the offer extend to veterans with valid ID cards, restricting to one treat per cardholder.

Ashwin Prasad, group chief product officer at Tesco, said: “As the largest private employer of Armed Forces veterans in the UK we feel a close affinity with Armed Forces personnel."

Rhys Little, chairman of the Armed Forces Network at Tesco, said: “We take great pride in our connection with the Armed Forces.

"We’ve received the Gold Award from the Defence Employer Recognition Scheme twice now – in 2016 and 2020 – and we were also the first retailer to sign the Armed Forces Covenant in 2014.”

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