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Taco Bell's new Double Chalupa looks nothing like how it was advertised (YUM)
Taco Bell
Customers are complaining that Taco Bell's latest "boatload of goodness" is failing to pack the promised meat-and-nacho cheesy punch.
While Taco Bell has advertised its Double Chalupa, a limited-time offering that the chain debuted last week, as a chalupa with double the meat, fast-food fans say that the reality falls short of advertising.
As Consumerist — which first spotted complaints — notes, some people are saying that their Double Chalupas are stuffed with a whole lot of veggies, without enough meat to fill the double-wide chalupa shell.
Here's what the Double Chalupa should look like:
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Here's what customers say the Double Chalupa actually looks like:
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https://twitter.com/mims/statuses/879233287771668480
Yo @tacobell might wanna let your employees know a double chalupa has double the toppings. pic.twitter.com/pHIWzBFxrX Tweet Embed:
https://twitter.com/mims/statuses/879204087438364672
@tacobell I'm a little disappointed in my "double chalupa" pic.twitter.com/w8Qx2SEINO Tweet Embed:
https://twitter.com/mims/statuses/879184131757936643
Looks nothing like the commercial @tacobell where's all the extra meat? Smh #DoubleChalupa pic.twitter.com/kmlONRDPca
Even in the cases of customers who seem to be enjoying the taste of the Double Chalupa, it's clear that the reality doesn't quite match up with advertising.
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A super-sized chalupa shell makes it more difficult for customers to see the meat in the Double Chalupa — even when workers are, in fact, putting in twice as much beef or chicken.
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Width: 658px Tweet Embed:
https://twitter.com/mims/statuses/879082888578437120
@tacobell Another anemic double chalupa. Barely any meat. All cheese/sour cream. You guys really need to send out a memo or something... pic.twitter.com/pC1bIuR7Ui Tweet Embed:
https://twitter.com/mims/statuses/879056027072823296
@tacobell where's the Beef? @Wendys more like double chalupa shell. pic.twitter.com/5VXfEdnKQF
Taco Bell told Business Insider that it was aware of the social media complaints.
"Our Customer Care team has been in contact with our fans to ensure they have the best Double Chalupa experience possible, and we are connecting with our restaurant teams to ensure our customers receive Double Chalupas that exceed their expectations," a spokesperson said in an email.
The aesthetics of fast food are a big problem for Taco Bell, where the Instagram-ability of food drives new menu ideas.
"We want people to talk about it, and blog about it, and get excited, and share their pictures," Liz Matthews, Taco Bell's chief innovation officer, told Business Insider earlier this year when asked about how the chain comes up with its new menu items. "We can always make food taste good. But, how do you get that twist that makes it a part of people's lives instead of just eating?"
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