Taylor Swift, Blake Lively, Paul McCartney, Jay-Z, Paul Rudd: All the celebs at the Super Bowl (including the singer's VIPs)

The most important thing about American football's biggest night of the year? It's the celebrity appearances, of course.

Forget the score, the winners, the trophy - even without the Taylor Swift factor of this year's event, the Super Bowl always makes headlines for the halftime show (Usher and friends), the A-lister adverts (Posh and Becks, Ben Affleck), and the stars in the crowd (see below).

Here are the celebs who showed up to the NFL game in Las Vegas this year - including those hanging out in Suite Swift.

First up...

Starting with the star of the show (sorry, Kansas City Chiefs), it's Swift herself. The 34-year-old made the epic journey from Japan after performing four shows there as part of her Eras Tour (a week on from making history at the Grammys) to watch her boyfriend and Chiefs star Travis Kelce in action against the San Francisco 49ers. It must be love.

The star was filmed hugging and kissing Kelce on the pitch after the Chiefs became the first back-to-back Super Bowl winners for 19 years with a 25-22 victory in overtime.

Blake Lively

Hollywood actress Blake Lively was pictured arriving with Swift and the singer's mother, Andrea Swift. Before the game kicked off, Swift and Lively were seen hugging as US rapper and singer Post Malone performed America The Beautiful.

Lively was also there to see her husband Ryan Reynolds in action as the first-look trailer of Deadpool & Wolverine, also featuring Hugh Jackman, aired on the big screen.

Paul McCartney

Room for a Beatles legend? Sir Paul McCartney was also pictured with Swift during the event, meeting Kelce's father, Ed.

The meeting between Swift and Sir Paul marked a reunion for the pair after they teamed up for a wide-ranging conversation for Rolling Stone's Musicians on Musicians series in 2020 - and he credited her as the inspiration for one of his songs, Who Cares, on album Egypt Station.

Ice Spice

Ice Spice joined Swift on the Grammy nominations list for their collab Karma, which was shortlisted for best pop duo/group performance, and the rapper was also nominated for other prizes including best new artist.

She has attended a handful of award shows alongside Swift in the past few months, including the MTV VMAs as well as the Grammys, and joined the star in her suite to cheer on Kelce.

Lana Del Rey

When Lana Del Rey was pictured greeting her friend Swift from outside the superstar's suite, the internet reacted: why wasn't she invited? Because she's a 49ers fan?

Well, the internet needn't have been so concerned as she made it in the end - but was filmed getting knocked over during celebrations for the Chiefs.

Jay-Z and Beyonce

US rapper Jay-Z snapped pictures of his daughters Blue Ivy and Rumi on the pitch before the game kicked off and he took his seat beside wife Beyonce - who took the opportunity to make a big announcement.

The star teased a new album, the second act of her Renaissance project, during a Super Bowl advert, telling co-star Tony Hale: "Okay, they ready. Drop the new music."

A video was posted on her Instagram account teasing "Act ii" just moments after the advert aired, and two songs - Texas Hold 'Em and 16 Carriages - were released, with the album appearing to be a move into country.

Paul Rudd

Hollywood star Paul Rudd was arguably the Kansas City Chiefs' most famous diehard fan, until Swift showed up.

He appeared on the field sporting a moustache, alongside his teenage son Jack.

Justin Bieber

Pop star Justin Bieber had been rumoured to appear as a guest singer during Usher's half-time show.

Instead, he made an appearance as a fan with his wife, model Hailey Bieber, and both were filmed dancing during Usher's performance.

Jeff Goldblum (and Leonardo Di Caprio, somewhere)

Oscar winner Leonardo DiCaprio was in attendance at the game, dressed in a black baseball cap, but dipped his face out of view when he was shown on the big screen.

In contrast, Jurassic Park star Jeff Goldblum stood up and made a heart shape with his hands - he's clearly a Swiftie.

Lady Gaga

Former half-time show star Lady Gaga was also there, showing her allegiance in a glittering 49ers jacket. Better luck next time.