Yahoo News Taylor Swift To Fill Void At Fall Box Office As ‘Eras Tour’ Concert Film Hits AMC, Regal, Cinemark; AMC To Distribute Movie In A First – Watch The Trailer
With titles falling off marquees due to the strikes, leave it to Taylor Swift to save the day.
Her record-smashing Eras Tour has been made into a concert film directed by Sam Wrench and will be playing AMC, Regal and Cinemark theaters this fall. AMC also is releasing Taylor Swift: The Eras Tour on its own in what is a first distribution initiative for the circuit, however, it has tapped Variance Films to book the title. The pic will also be booked at Cineplex theatres in Canada and Cineopolis in Mexico.
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Tickets went promptly on sale today for The Eras Tour cinematic experience at 7:15 a.m. CT. Watch the trailer below.
We hear that AMC worked with Swift’s team to make this event happen.
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What Barbie has been for the box office this summer, the Eras Tour has been to the concert business, set to gross $1.4 billion worldwide. Natch, tickets sold out within hours on Ticketmaster, but StubHub reported the Eras Tour repped its best ticket sales ever for a concert. An Eras Tour show clocks 3 hours and 15 minutes long, the longest of the pop singer’s career, with 44 songs over 10 acts.
The concert pic will play Oct. 13-15, Oct. 19-22 , Oct. 26-29, Oct. 31 and Nov. 2-5. Tickets are priced at $19.89 and $13.13. That’s a great price considering the first batch of concert tickets ranged from $49 to $449, while VIP packages ranged from $199 to $899 — and way up for the resale market. At AMC, the Eras Tour will play in Dolby and Imax auditoriums.
In anticipation of this announcement, AMC has upgraded its website and ticketing engines to handle more than 5x the largest influx of ticket-buying traffic the circuit has ever experienced. “AMC is also aware that no ticketing system in history seems to have been able to accommodate the soaring demand of Taylor Swift fans when tickets are first placed on sale,” reads the chain’s release this morning.
This is some serious good news for the No. 1 and No. 3 circuit which are looking at a wonky dry spell this fall with Sony’s Kraven the Hunter and Legendary/Warner Bros.’ Dune: Part Two missing from the calendar, as well as the Zendaya romance pic, Challengers. And let’s hope there’s some trickle-down economics going on as Swifties make their way from venues like SoFi Stadium to the AMC:
The Eras Tour sold 2.4M tickets on its first U.S. presale day alone, the most ever by an artist in a single day, outstripping Robbie Williams, who sold 1.6M tickets for his Close Encounters Tour in 2005. Billboard reports that the Eras Tour minted an estimated $554 million by mid-December was projected to hit $591M at the end of its U.S. leg, besting the former all-time female record set by Madonna’s Sticky & Sweet Tour, which did $407M in 2008-09. Bloomberg estimated that the average Swift concert on this tour has grossed at least $13M per U.S. city.
With this being a unique first type of special event for AMC, they aren’t granting free passes to anyone, including their AMC Stubs A-list members, who “may not use their membership to reserve tickets.”
“For our IT systems to be able to accommodate anticipated huge initial demand, AMC will temporarily be restricting the usage of AMC Stubs rewards toward online ticket purchases.”
And there’s a pothole for you, Hollywood: “AMC will temporarily scale back its website ticket availability for most other movie titles.”
Here’s the trailer for Taylor Swift: The Eras Tour:
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