Taylor Swift: How to get your hands on new The Eras Tour merch cheaper ahead of London shows

Taylor Swift
-Credit: (Image: Shirlaine Forrest/Getty Images f)

Taylor Swift fans will no doubt be aware that she is heading to London to perform three sold-out The Eras Tour shows at Wembley this weekend. Eagle-eyed Swifties may have noticed that the merchandise being sold at locations around the stadium has been upgraded since the Cardiff show to include a reference to Taylor’s latest album, The Tortured Poet's Department, but fear not, some of the items are available on her webstore.

There is even a discount code to ease some of the pain on your bank balance that has likely already taken a hit if you were lucky enough to get tickets to the Cardiff show. And if you didn’t pick up any merch at the show due to the stretching queues, you can also get your hands on the poster created specifically for the Cardiff show here.

TaylorNation, an account ran by Taylor Swift’s management team, have been encouraging fans to use the code ‘CARDIFF15’ to get 15% off of The Eras Tour collection available on her website. But you will have to act quickly as this offer ends at 11.59 BST on Thursday, June 20.

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Fans of Taylor’s latest album, the Tortured Poets Department, may have been disappointed that much of the merch available at Cardiff did not include a reference to this era. These fans however can head to Taylor’s webstore with the discount code to buy a number of items that centre the Tortured Poets Department album cover in the middle of all the other eras.

There are four t-shirts available, in pink, black, blue, and taupe, that come down to £34 each when the ‘CARDIFF15’ code is used. This makes these t-shirts cheaper than those available at the Cardiff merch booths, which set Swifties back the full £40.

If you unfortunately miss the deadline for the 15% discount all new members to Taylor’s store can get 10% using the code ‘WELCOME10’. This discount also applies to any item on the store, not just The Eras Tour collection, and can be added on top of any already-discounted items.

You can read our review of the Cardiff gig, here and for a full gallery of fans and Taylor, click here.