Taylor Swift's 'Ketchup and Seemingly Ranch' Moment Celebrated by Empire State Building

On Wednesday, the New York City landmark's X account celebrated the viral moment that came from Taylor Swift's appearance at Sunday's Kansas City Chiefs game

The Empire State Building is joining in on the viral Taylor Swift fun!

On Sunday, the singer, 33, watched NFL tight end Travis Kelce and his team, the Kansas City Chiefs, face off against the Chicago Bears. While the visit from the “Speak Now” singer garnered a few viral moments, and a lot of clamor, one photo, in particular, caught the attention of fans, brands — and now buildings.

The online excitement began after a popular X account called @tswifterastour re-shared a snap on Sunday evening of the singer at the game sitting next to a plate of food. “Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch!” the caption read.

As soon as @tswifterastour posted, Swift's fans — and the internet — became consumed by the user’s caption. The post has since garnered over 32 million views, and launched a new meme frenzy.

And on Wednesday evening, even New York City’s Empire State Building decided to get in on the fun. The official account for the iconic 102-story building shared a photo that showed the upper floors of the landmark lit with white and red lights, with the caption “Ketchup and seemingly ranch.”

One X user, @veryharryhill, reposted the Empire State Building’s post and wrote “Whoever coined 'seemingly ranch' needs a Pulitzer TOMORROW.”

The initial Sunday post from @tswifterastour has led to a frenzy of online responses, including from Hidden Valley Ranch who has since changed its name on X to “Seemingly Ranch.”

The official KFC X account commented, “Our Ranch Queen.” And Heinz developed a new product based on the wild internet moment. The company announced they were releasing 100 limited-edition bottles of a new "Ketchup and Seemingly Ranch" sauce.

Related: Taylor Swift and Travis Kelce Look Cozy at His Postgame Party — See the Photo

Food companies weren’t the only brands to join in on the moment, the Merriam-Webster Dictionary account replied directly to the original tweet. The dictionary's official account poked fun by providing the definition of one of the words for users. “Seemingly | adverb | outwardly or apparently —> used to indicate how something appears or seems.”

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Fans were also delighted by the post. X user, @spencerbarrett, posted, “Taylor Swift eating chicken tenders and drinking a vodka cranberry? She really is just like me.”

Related: Everything Travis Kelce Has Said About Taylor Swift

Swift's stadium appearance followed Kelce's public invitation, which he shared on The Pat McAfee Show podcast last week, for the singer to attend the game.

On Sunday, the “Red” singer joined Kelce’s mother, Donna Kelce, in the athlete's suite, even wearing a red-and-white Chiefs jacket. And following the match, a source told PEOPLE the pair are still in the "super, super early days" of getting to know one another.

"They're having fun," added the insider. "This was Taylor's first time meeting his mom and dad, and everyone was enjoying themselves. She was super chill and low-key hanging out with his friends and family."

The Chiefs won the game with a final score of 41-10.

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