A terrifying short film shows what would happen in an augmented reality future

Keiichi Matsuda/Vimeo

London artist Keiichi Matsuda has a jarringly dystopian view of the future. In his concept film "Hyper-Reality," he shows what it could one day be like to do mundane tasks using an augmented-reality interface that looks like a cross between Google Glass and Marvel's fictional J.A.R.V.I.S.

In the film, the protagonist rides a bus and gets groceries in Medellín, Colombia, but it's much more complicated than that. Viewers watch from her perspective as she's bombarded by gamified activities, deal notifications, branded pop-up windows, customer service messages, and of course, advertisements. If you've ever found yourself annoyed by a commercial aspect of the internet, "Hyper-Reality" is sure to make you feel anxious.

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The film is among a collection of dystopian short-fiction videos set in Medellín, Colombia that Matsuda is making based off of similar videos he made in 2010. For more, check out his Vimeo channel.

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