Tesco announces details of 'price lock freeze' until Easter

Tesco has announced it will freeze prices on over a thousand products until Easter, despite inflation still running at record highs.

The supermarket chain announced the plan on 4 January and follows a similar scheme that ran from early October until the start of 2023.

Tesco UK Chief Executive, Jason Tarry, said: "As we start the New Year, we know times are tough for many of our customers right now.

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"We hope this extended price lock commitment gives our customers the certainty of knowing that over a thousand household favourites and own brand essentials will stay at the same low price for months to come."

Some of the price freezes include:

• Heinz Baked Beans at 0.65p

• Birds Eye 4 breaded cod cakes £1.40

• Bakers Whirlers dog treats £1

• Herbal Essences lime shampoo £1.95

• Robinsons orange squash £1.25

• Surf tropical 3in1 wash capsules £5

• Sarsons malt vinegar 0.85p

• Listerine mouthwash 0.99p

• Tesco 4 breaded plaice fillets £5.25

• Kelloggs all bran £3

• Nescafe instant coffee £3

• 80 Tesco teabags £1

• Johnson's baby shampoo £1.45

• Tesco Anti-dandruff shampoo £1.10

• Tesco garlic baguette 95p

Several supermarkets have made similar moves to Tesco, with Co-op and M&S currently observing a price freeze until the end of this month.

Asda also introduced a Blue Light Card discount scheme last year which gives some shoppers 10% off their shopping.

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This was meant to end on New Year's Eve but it was extended until the end of March.

Waitrose has also unveiled a "Great Saving Event" that will last throughout January.

The deal will see the price of several household staples like Oral-B toothpaste and Twinings English Breakfast 100 Tea Bags cut by 50%.

Several Waitrose Essential meals will also have their price cut.

Other branded items will be cut by 25%.