When Tesco, Asda, Morrisons and Sainsbury's slash prices on 'reduced to clear' items

Each night supermarkets slash the prices on food fast-approaching its 'use-by' or 'best before' date. The event can attract such a crowd that some supermarkets, including Tesco, have taken to placing barriers around the member of staff applying the yellow 'reduced' stickers to the sandwiches, meats, ready meals and deserts as they are placed on the 'reduced to clear' shelves.

But just when should a shopper get to the supermarket to witness — and best take advantage of — the bringing out of the reduced items? The Mirror has rounded up the times the big four supermarkets begin slashing prices.

Each supermarket has specific times they mark down items approaching their sell-by date. Typically, late evening or an hour before closing is a good time to check for last-minute sales on bakery items, fresh produce, and meats.

When do supermarkets reduce prices

  • Tesco brings out the reduced items at 9pm

  • Asda anywhere between 5pm and 7:30pm

  • Morrisons after 5pm

  • Sainsbury's around 7pm

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