Tesco Clubcard forced to make major change after Lidl legal row

Tesco rolls out Clubcard change after being given May 21 deadline
Tesco rolls out Clubcard change after being given May 21 deadline -Credit:No credit

Tesco has unveiled a significant change to its Clubcard loyalty scheme following a legal dispute with Lidl.

The supermarket giant was given weeks to revamp its Clubcard promotions after losing an appeal on March 19 due to Lidl's challenge over the use of blue and yellow in its marketing. The refreshed Clubcard design is already visible on Tesco's app, although the online platform has yet to reflect the update.

With the deadline looming, Tesco must update more than eight million Clubcard Prices logos across its stores with nine weeks to act. This means changes should happen before May 21.

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A Tesco spokesperson commented: "As we start to roll out our new Clubcard Prices logo, we're laser-focused on the fantastic offers for our Clubcard customers with around 8,000 deals every week on everything from washing powder and store cupboard staples to clothing and homeware". Reflecting on the importance of the Clubcard to shoppers, a Tesco spokesperson said at the time of the court decision: "Our customers always tell us just how important Clubcard Prices are to giving them great value and it's been a key reason why we're consistently the cheapest full-line grocer.

"We are disappointed with the judgment relating to the colour and shape of the Clubcard Prices logo but would like to reassure customers that it will in no way impact our Clubcard Prices program. Clubcard Prices, irrespective of its logo, will continue to play a central role in rewarding our Clubcard members with thousands of deals every week.", reports Birmingham Live.

A spokesperson for Lidl expressed their satisfaction with the ruling. They said: "We are delighted to see that the Court of Appeal has now agreed with the High Court that Tesco's use of its Clubcard logo is unlawful. We expect Tesco now to respect the Court's decision and change its Clubcard logo to one that is not designed to look like ours."

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