This Morning hosts Eamonn Holmes and Ruth Langsford were both crying with laughter as they addressed being used in an advert for erectile dysfunction medication.
The couple - who have been married since 2010 - spoke out about being used in scam adverts online, which use their celebrity name without their consent.
Holmes, 59, revealed: "In my case, mine was brought to my attention by a doctor who was very angry with me lending my name to this.
"But what gets me is why should I be the face for erectile dysfunction?"
He then showed the fake article on screen with the headline: "Over two decades of a happy marriage thanks to Eamonn Holmes erectile dysfunction pills."
Langsford disolved into giggles, while Holmes feigned anger.
He continued: "Look how happy that woman looks. Another satisfied customer.
"Anyway a lot of you ask 'why does Ruth come to work with a smile on your face....
"But why would you look at me and think 'he'll need a pill or two'?"
Ruth added: "Stop, we shouldn't even be making fun of this. It's very serious."
Wagging his finger down the camera lens, Eamonn said: "Well, it's no laughing matter. It is very serious and when I catch whoever's behind it..."
Langsford, 59, also revealed her own name had been used in similar scam ads for slimming pills.
She denied she had ever been involved in promoting "thin pills", to which Holmes quipped: "Well, of course you're not. You'd want your money back."
Yesterday Holmes had a tear in his eye as he told wife Langsford how good it was to be working with her again. The presenter had been taking time off after the death of her sister.