Party on! The UK’s best fashion rental services

Hurr  (Hurr)
Hurr (Hurr)

I’ll let you in on fashion’s worst-kept secret: more often than not, any A-lister you spot on red carpets or at plush dinners is not wearing their real clothes.

They are samples a stylist has called in which, over the course of the season, will bounce around various shoots and even more celebrities. Everyone wins: the stars can sparkle for an evening, get their ’gram and Getty pic, and send back the looks for other people to enjoy.

Borrowing a frock is bona fide the best way to nail a night out without buying that sequin mini after work and banishing it to the back of the cupboard forever more. And while we can’t all rely on top brands loaning us clothes, the booming rental market means you can do the same — dress your best for less (and much more sustainably).

It was all the rage during the last party season and it’s only picked up this year. Now the labels are renting on their own — from LK Bennett and H&M — while big luxury retailer Matches Fashion has launched its own rental sector today. Here are the services to know...

Matches Fashion

The newest on the block is the mecca of high style, Matches Fashion. It’s online service launched today, November 21, and is expertly curated by the buying team.

A pink Paco Rabanne dress  from Matches Fashion rental (Trisha Ward)
A pink Paco Rabanne dress from Matches Fashion rental (Trisha Ward)

Brands: Timed for the event season, it is all things sequins and shimmer from labels to swoon for. There are options from Aje, Emilia Wickstead, and the statement maker Taller Marmo — not to mention exclusive Matches styles designed by 1Arlington, Nensi Dojaka, and The Vampire’s Wife. Literally, the stuff of party girl dreams.

How it works: The rental kicks off with a month-long pop-up at 5 Carlos Place, Mayfair, the flagship shop where customers can try on in-store — it will run November 21 - December 23 as a spot to get that last-minute festive fit.

You are also able to browse online, and rent garments for four, eight, 10, and 20-day periods.

Price: For a four day rental across Matches’ edit, prices range from £70 to £187.


ROTARO is the website specialising in stocking the cult-brands we’re all lusting after, but are reluctant to invest in.

Brands: Rixo, The Vampire’s Wife, Shrimps, ROTATE Birger Christensen, Zimmerman, Staud, Stine Goya, Cecilie Bahnsen, amongst others. Say no more: where do we sign?

How it works: Pick your piece, select the duration you’re looking to borrow it for (four, eight or 12 days) and choose the date you’d like it to arrive on your doorstep (order before 12pm for next day delivery, or you can book up to six months prior.)

Sustainability is at the heart of ROTARO: they use carbon-neutral DPD, the leader in sustainable delivery in London, biodegradable corn-starch packaging and recycled and recyclable tissue paper to wrap up their pieces. The cleaning process they use to wash garments is referred to as “wet-washing”, which is essentially a more sustainable alternative to dry-cleaning, and they only dry-clean with eco-friendly detergents when absolutely necessary.

Price: You can rent disco-ball ROTATE Birger Christensen dresses from £35 (RPP £380) for four days — they’ve got you sorted for party season.

By Rotation

By Rotation was the first of its kind and the UK’s debut fashion rental app.

Brands: By Rotation specialises specifically in the "It" brands of Instagram; there’s everything from Ganni to The Vampire’s Wife to Balenciaga to Dior. Oh, and need we say more about the Manolos à la Carrie Bradshaw also available?

How it works: It is a peer-to-peer app with no waiting list, unlike some of the other services, meaning you can sign up right away and start lending and borrowing. It takes less than two minutes to list an item, and the reviewing system means you can easily read up on the person you’re lending to or borrowing from.

Great news for Londoners, too, is that there’s an on-demand delivery service available, meaning any last-minute fashion flaps are a thing of the past.

Price: The app recommends listing items for no more than five per cent of the retail price per day. Find De La Vali feather trimmed frocks from £59 for three days.


This is one of the UK’s leading rental platforms. It was founded in 2018 by CEO Victoria Prew and now manages rental exclusively for 130+ brands. The nationwide service means there lots on offer, and for everyone in the UK.

Brands: There are hundreds (hundreds!) of labels to choose from here, from Balenciaga to Ba&sh, Marni, Mugler and Molly Goddard. Basically, you name it - and if it’s not there, it might well be soon as they refresh the offering monthly.

How it works: It is easy to get renting on Hurr. Scroll brands or lenders across the UK, find the perfect piece and (they recommend finding the piece a day or two before the event in mind) order it. you’ll be able to send it back with the prepackaged labels inside. There is currently a £10 off deal for first time renters.

To loan clothing on the platform you must first be approved by the Hurr team. When picking items to put up for rent, their stipulations are that they must be on their Designers List, be less than two years old and have a retail price over £120.

Price: You can access designer pieces for around 20 per cent of the retail price. The company makes money by taking 15 per cent of the rental price from the lender and 15 per cent from the renter. Seven day dress hire is from £30 upwards – and for a splurge, Nensi Dojaka, the strappy dress maker favoured by Zendaya, has gowns up for £161 (retail £1685).

Selfridges Rental

We all know luxury department store Selfridges, but not everyone knows they offer their very own renting service. Browse online, or head into store to try before you borrow and ensure the perfect fit.

Brands: As you might expect, Selfridges are not struggling to snag the top brands. Amongst the party girl frocks from Harmur, Mugler, and Alexandre Vauthier, you have cult handbags from Balenciaga and Jacquemus and puffer coats from Prada.

How it works: First register for an account, then have a browse through the Selfridges Rental section fo the website. Here you will find womenswear, menswear and kidswear — and plenty of it. You can rent items for four, eight, 10 or 20 days and simply send them back using the pre-paid return packaging provided.

Price: Expect a healthy range including Rixo from £39, Jacquemus minis from £65 and runway ready David Koma for £162.

Girl Meets Dress

Founded in 2009 by the ex-head of UK PR for Hermes, Anna Bance, Girl Meets Dress was a pioneer in the rental market and remains the go to for a more mature set of customers after Kate Middleton and Carrie Johnson approved styles.

Brands: You’ve got your sophisticated mid-market labels including Ganni, Dodo Bar and Self Portrait, as well as major designers like Alexander McQueen, Dolce & Gabbana and Zimmerman.

How it works: There’s no need to register or subscribe, you don’t even have to create an account with them. Just browse and order a dress to hire for two or seven nights. You can try on up to three dresses and only pay for the dress you wear. Dresses are delivered within 24 hours (next day in UK and same day in London) and returns are free. Alternatively sign up for a VIP membership and get a rolling delivery of three dresses at a time.

They also have a showroom in Fulham where you can pop in and try on as many dresses as you like.

Price: Two night dress hire from £29. VIP membership £99/ month.

Flannels Rental

Another newbie on the block, Flannels Rental powered by Hurr launched this October 31 online nationwide. The luxury retailer plans to open a physical rental space in their Liverpool flagship come 2023.

Brands: Their focus on ‘young luxury shoppers’ means the rental service is geared towards all things glitz and buzzy. That means sparkles from Area, It-items from Mugler and pieces from Coperni, the brand that gave Bella Hadid the spray painted dress on the catwalk.

How it works: Similar to the other platforms organised by Hurr, you can select the items you’re after for four, eight, 10 or 20 days and return them with the provided pre-paid packing. The difference to some is that you are dealing one-to-one with a retailer, so it removes any uncertainty attached to peer-to-peer rental.

Price: You will find garments around 20 per cent of their retail price. That means Poster Girl dresses for £23, party slacks from The Attico for £79 up to the top end, where a Giambattista Valli gown will cost you £300.


Unlike most rental sites offering predominantly luxury pieces, Hirestreet offer the pick of the high street. Think cheaper clothes more targeted towards 16 to 30 year olds.

Brands: Their top brands listed include French Connection and Rat & Boa as well as fast fashion labels River Island and Nobody’s Child.

How it works: Simply choose your outfit, select your rental period and checkout to reserve your item. You can borrow pieces for as little as four days and as long as 16 days and, once you’re done, you can return it using a pre-paid postage bag and drop it at your designated returns location.

Price: Hirestreet’s high street items start from £9, and there is a fully stocked under £20 rental section online. Customers can also rent premium £200 dresses for as little as £20, so there’s something for every budget.


Turkey’s 2010 founded lead rental platform DCEY landed in the UK this April. It’s name is an acronym for Davet Çok Elbisem Yok and translates to ‘so many invites, nothing to wear’. That is the problem they are set out help you fix.

Brands: Their offering is different to the UK’s other leading platforms, with a sophisticated mix of labels from Stine Goya to sequin star Ronny Kobo and Australian label Misha.

How it works: Find your favourite look, select a four, eight or 16 day rental period, and the day you want it to arrive (they recommend two days before the big event). You can also chose to cover any damages (including accidental) at checkout.

If you are not happy with the look, you can get rental credit for one unworn item per order. Otherwise just drop it back at your local DPD pickup spot before midday of your return date.

Price: This varies between brands, but there is a price that works for most with dresses starting at £22, and going up to £200 for a Liz Martinez wedding dress, worth £4,600.

My Wardrobe HQ

Founded in 2019, you would be hard pushed not to find something perfect for you here — there are thousands of products available. Another bonus, you can head to Harrods to try before you rent too.

Brands: With over 500 designers, the choice is quite honestly huge. You’ve got your leading luxury labels – Gucci, Hermes, Chloé and the likes. But also go for the choice London brands, including Christopher Kane, Erdem and Amanda Wakeley.

How it works: To start renting you will have to verify your identity, and then dive into their selection spanning your go-to party frocks, but also bridal, skiwear, kidswear and beachwear.

You can rent for four to 14 days, before sending your items back using a pre-paid DPD return label where they will handle the dry cleaning. And… if you do happen to fall in love, most items can be bought too.

Price: Take it from us, these prices are temping. 16Arlington mini dresses could be yours for £16 a day, full length Rixo frocks for £7 a day, and Dior saddle bags for £20 a day. What are you waiting for?


The newbie on the block. Loanhood, a rental app for young people, was founded six months ago and has seen over 103 per cent growth since, taking on more than 80 new designers. “We want to fix fashion, but let’s face it we still want our fashion fix and we still want to have fun,” reads their website.

Brands: 35 per cent of the app is dedicated to young designers aged 20 to 24 as it stands, which means cutting edge new designs from the likes of Katie France, Supanova and Rush. There is even “wearable art” for the braver few.

How it works: It’s basically the Depop of the renting for Gen Z – snap your pieces, set a price, post or drop off to a renter – and repeat! Like Depop, you can follow your favourite renters and borrow straight from scrolling.

Price: The suggested rate of renting is 10 per cent of a garment’s retail price. Currently, they say, the the average price is at £31.10 - but keep an eye out, they are trying to reduce this further.


This is the rental platform founded by former Stella McCartney and Dazed magazine employee Meg O’Hara, and has boomed for It loaning as well as second-hand resale sections.

Brands: As you might expect, the peer-to-peer service is home to a host of super brands including Alexander McQueen and Prada, but also has a great pick of the buzzy contemporary lables. These include Samsoe & Samsoe, Harmur and F.ILKK.

How it works: You can rent across the site for four, eight, 10 or 20 day periods. Rites also offer a second hand sales section, worth keeping an eye on for pieces you think you’ll wear time and time again.

For anyone looking to rent their wardrobe they’ll take the obvious brands, from Gucci to Ganni. If you are unsure of whether or not something will work, just pop them an email ( and the concierge team will let you know.

Price: Linen blouses from Reformation start online at £19, while the most expensive item is Prada’s crystal studded Hobo bag at £85.