TOWIE Stars Pose In Coffins For Hard-Hitting New Ad Campaign

Don’t panic! It’s not just another gruesome example of reality TV pushing the boundaries of good taste.

3D-lipo

The reason TOWIE stars Amy Childs and Danielle Armstrong have been snapped playing dead is actually rather worthy.

The pair have shocked the show’s fans by appearing ashen-faced in coffins for a hard-hitting new ad campaign which aims to highlight the dangers of going under the knife to improve your looks.

3D-Lipo

In one of the grisly photos, 26-year-old Amy is pictured with a bloody surgical tray on her lap alongside the caption ‘Are you dying to be beautiful?’ Co-star Danielle, 28, is pictured in a similar pose with the words ‘The only way is non-surgical’ plastered underneath her.

The campaign is the idea of non-surgical aesthetic specialists 3D-Lipo , who want “to highlight the life threatening risks associated with cosmetic surgery and why the UK should be considering effective non-surgical alternatives.”

“The message of our Dying To Be Beautiful Campaign is very simple: You don’t need to die to look great,” says 3D-Lipo boss Roy Cowley.

“3D-lipo offer non-surgical treatments for permanent fat loss and skin tightening which are just as effective as surgical alternatives, if not better and also cost a fraction of the price and pose no risk to your health or life. We’re urging the UK to think before they go under the knife.”

3D-Lipo

If anyone knows about the dangerous allure of going under the knife to boost your looks, it’s Amy. The star has previously talked about her regret at having a boob job when she was just 18, and once compared herself to Dead or Alive singer Pete Burns after going a little bit OTT with a lip operation.

The reality star has now decided to turn her back on surgical procedures. Good for you, Amy!

3D-Lipo