Don’t panic! It’s not just another gruesome example of reality TV pushing the boundaries of good taste.
The reason TOWIE stars Amy Childs and Danielle Armstrong have been snapped playing dead is actually rather worthy.
The pair have shocked the show’s fans by appearing ashen-faced in coffins for a hard-hitting new ad campaign which aims to highlight the dangers of going under the knife to improve your looks.
In one of the grisly photos, 26-year-old Amy is pictured with a bloody surgical tray on her lap alongside the caption ‘Are you dying to be beautiful?’ Co-star Danielle, 28, is pictured in a similar pose with the words ‘The only way is non-surgical’ plastered underneath her.
The campaign is the idea of non-surgical aesthetic specialists 3D-Lipo , who want “to highlight the life threatening risks associated with cosmetic surgery and why the UK should be considering effective non-surgical alternatives.”
“The message of our Dying To Be Beautiful Campaign is very simple: You don’t need to die to look great,” says 3D-Lipo boss Roy Cowley.
“3D-lipo offer non-surgical treatments for permanent fat loss and skin tightening which are just as effective as surgical alternatives, if not better and also cost a fraction of the price and pose no risk to your health or life. We’re urging the UK to think before they go under the knife.”
If anyone knows about the dangerous allure of going under the knife to boost your looks, it’s Amy. The star has previously talked about her regret at having a boob job when she was just 18, and once compared herself to Dead or Alive singer Pete Burns after going a little bit OTT with a lip operation.
The reality star has now decided to turn her back on surgical procedures. Good for you, Amy!