‘The Traitors’ Set to Break Into Nielsen Streaming Rankings

The Traitors is making the jump from word-of-mouth hit to quantified success.

The Peacock unscripted series is set to make its first appearance on Nielsen’s streaming charts for the week of Jan. 15-21. The show had about 384 million minutes of viewing for that week, which encompasses the first four episodes of season two (three debuted on Jan. 12 and the fourth on Jan. 18) as well as any viewing for the first season, as Nielsen counts all episodes of a series in its streaming totals.

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Peacock says season two of The Traitors had the biggest debut for any original reality series on the streamer, growing by 75 percent over its first season. The show will be the first unscripted offering from the NBCUniversal platform to hit the Nielsen rankings (complete charts for Jan. 15-21 will be available in mid-February). It’s likely to be joined by Seth MacFarlane’s Ted prequel series, which would mark the first time Peacock has placed two original shows in the top 10.

Hosted by Alan Cumming, The Traitors features a group of players — most of whom were part of other reality competitions — competing for a cash prize. A few of the contestants, however, are secretly traitors who stand to grab a bigger share of the money if they eliminate all of the “Faithful.” The show’s first season won an Emmy for casting for a reality series.

Studio Lambert produces the series, which is based on a Dutch show. Stephen Lambert, Mike Cotton, Toni Ireland, Sam Rees-Jones, Tim Harcourt and Jack Burgess executive produce.

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