Two new stores set to open at Merry Hill - as owners say it's an 'exciting time for centre'

Merry Hill shopping centre
Merry Hill shopping centre -Credit:Merry Hill/George Brooks

Two new stores are opening at Merry Hill - boosting the centre's fashion and jewellery brands. Swarovski and Accessorize are both returning to the Dudley shopping centre having previously operate stores before.

The new standalone Swarovski boutique is opening between Goldsmiths and Beaverbrooks on the upper mall this spring. The internationally renowned luxury brand will feature a full away of their distinctive jewellery collections, including bold earrings, timeless necklaces, bracelets and rings.

Since it was founded in 1895, Swarovski has specialised in designing, manufacturing and selling the world's finest crystals, Swarovski Created Diamonds and zirconia, jewellery and accessories, as well as home decor and crystals for automotive. The brand now operates in more than 150 countries.

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Swarovski's return to Merry Hill comes as leading fashion, gifts and accessories brand Accessorize, which celebrates its 40th anniversary this year, will return to the Brierley Hill shopping centre opposite Lush on the lower mall.

Accessorize operates 295 stores in 25 countries. The brand prides itself on the colour and vibrancy of its designs and will offer shoppers affordable favourites, with everything from jewellery and seasonal clothing, to hats and bags.

Swarovski and Accessorize will join the centre’s line-up of watch, jewellery and accessory brands, including likes of Rado, Pandora, TAG Heuer and Claire’s.

Jonathan Poole, centre manager at Merry Hill, said: "We’re very excited to welcome Swarovski back to the centre with its standalone boutique. The well-known brand has a distinctive approach to jewellery, which we know is popular among our visitors. This, coupled with the return of Accessorize, will give our shoppers even more choice to refresh their look with accessories that can complete any outfit.

"The return of two well-loved brands comes at an exciting time for the centre as we continue to develop our strong fashion offering, which includes the likes of Mango, Dune London, Beaverbrooks, Kurt Geiger, M&S, with the Phase Eight and Hobbs brands recently investing in expanded stores."