Yahoo News Vauxhall pub forced to 'turn people away' after Taylor Swift album release
Fans have been flocking to a London pub after it was mentioned in a Taylor Swift song. The Black Dog, in Vauxhall, was named in the singer's 11th studio album, The Tortured Poets Department.
And following its release last Friday, April 19, fans have come en masse to the establishment with many buying pint glasses as souvenirs. The staff has also received numerous requests" from Swifties wanting to purchase merchandise.
Amy Cowley, marketing consultant for the pub, told Sky News: "We're really happy to ride this wave, it has been surreal. We have received thousands of requests from Taylor Swift's fans regarding merchandise, so we are setting up a dedicated email address for people to contact us on.
"People just want things to show they have been to the pub, or to have something associated with The Black Dog. But the weekend was very busy.
"We had to turn people away because so many wanted to come in. We needed extra security to deal with it all.
The pub said that security has been stepped up and that it expects more fans to turn up in June and August, when the American star will perform at Wembley Stadium as part of her Eras Tour. Staff also urged the American singer to visit the pub and stop in for a drink.
Amy added: "Taylor Swift has nine nights at Wembley in the summer, so we're preparing for that already. It would be something if she would come down to the pub and have a drink with us. We would love to do something fun with her."
A track on the new album, called The Black Dog, directly references a bar of the same name in the lyrics. Taylor Swift sings: "And your location, you forgot to turn it off. And so I watch as you walk into some bar called The Black Dog and pierce new holes in my heart."
The venue is now exploring ways to create merchandise to showcase their new links with Swift. It's also looking into the possibility of launching a beer dedicated to the global icon.
The Black Dog is located at 112 Vauxhall Walk, London SE11 5ER
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