Victoria Beckham has come under fire from furious fans, after sharing an image of a thin-looking model.
Victoria, 43, posted the offending photo to her 18.3 million Instagram followers, as she attempted to promote her new Spring Summer 2018 VB Eyewear Collection.
The promo consisted of two images – one full-length and one head and shoulders of the same model – sporting the designer shades.
She captioned the post: ‘Back to work! Start the year with new frames from the Spring Summer 2018 #VBEyewear collection inspired by 1970s retro classics and updated for a feathery-light, fresh and modern look. Available at victoriabeckham.com and 36 Dover Street, London now. #VBSS18 #VBDoverSt’
However, the comments that met her announcement roundly blasted her use of such a thin model and berated her for advertising that sort of body image to impressionable young girls and women alike.
Fans left their opinions, voicing their anger at the way former Spice Girl had used the woman to sell her product.
‘Feed her’ and ‘Use healthy models she looks sick and sad’ responded some unimpressed followers.
One user explained why they saw it as a bad move to use the model in the first place: ‘Wow..although I love the clothes. I think you need to re- think your models. This girl looks very poorly. It’s not a good image to portray to anyone. Please make the change to healthy looking models.’
Others didn’t see a problem, and praised the campaign: ‘THIS IS COMPLETELY OK, just like people are heavier she is skinnier than usual so keep your bashful comments that have no relevant evidence to yourselves. She is beautiful and looks good. This is creatively spectacular, is it art in an advertisment and realise the model your bashing is a person.’
Victoria has since removed the full-length snap but has kept the other one live.
It’s not the first time her choice of fashion models has come under scrutiny. Back in 2010, Victoria vowed to use ones with a ‘healthy appearance’, to promote positive body image.
‘The main thing, though, was that the models looked at the right weight for them, not underfed,’ a source to The Mirror reported.
It was also recently revealed that her daily beauty regime costs a whopping £1,204 per day.
That news came towards the end of 2017 during an interview with Into The Gloss, where the designer revealed what she did each day to maintain her look.
The breakdown roughly translates to forking out a huge £648 on skincare products, £366 on her makeup, £124 on body lotions, and around £66 on tresses, also according to The Mirror.