Sadiq Khan has said a new, anti-misogyny campaign launched in London last week is a key way of restoring confidence in the Metropolitan Police.
The London's mayor campaign has the slogan: "Have a word with yourself, have a word with your mates" - with advertisements located at major football clubs, including Arsenal, Chelsea, and Tottenham Hotspur.
"Misogyny does lead to violence, you know," Khan told Yahoo News UK. "What can be sexist behaviour, inappropriate attitudes and probably words, can - you know - very soon if you’d have a spectrum, go towards violence."
Efforts to tackle violence against women and girls has been undermined by a string of controversies surrounding the Met, with Khan acknowledging the campaign is part of the "equation" of building public trust in police officers.
Stark figures show 251 Met officers or staff in the past year alone have faced accusations of sexual assault, harassment or other sexual offences - with a 104% increase in reports made by staff working for the Met.
High-profile cases have created further public anger, with a growing list of harrowing cases in the last 12 months alone.
Last year, Sarah Everard, 33, was murdered after being kidnapped and raped by now former Met police constable Wayne Couzens - who has been sentenced to a whole-life prison term.
Her death shocked the nation, and triggered a national conversation about sexual violence towards women and girls - and put a spotlight on the Met after it emerged Couzens used the guise of an arrest to get her in his car.
Since then, more shocking stories about the Met police have emerged concerning the conduct of its officers towards women.
The treatment of Bibaa Henry and Nicole Smallman created further public anger, after two Met Police constables took photos of the murdered sisters and shared the images on WhatsApp groups. Both were convicted and sentenced to 33 months in prison.
Elsewhere, it emerged more than 1,000 police officers and staff accused of domestic abuse still serve in the force - with eight out of ten allowed to keep their jobs after the allegations were made.
The force also denied the Met has an institutional culture of misogyny after a report revealed officers had shared messages about assaulting and raping women, as well as the Holocaust and deaths of black babies.
"The commissioner may not agree, the Police Federation may not agree - but we have deep cultural issues in the police service in relation to sexism, misogyny, homophobia, discrimination, racism, and so forth," Khan said.
"Now, why is that important [to highlight]?" he added.
"It’s not [just] because it’s wrong. But it’s also important because we police by consent; we rely on the members of the public having trust and confidence to report crime."
In an example of the scale of the issue, stark polling shows two-thirds of Londoners believe the Met Police is institutionally sexist.
The issue came to a head in February when the Met police commissioner, Cressida Dick, quit following intense pressure over the scandals surrounding the force.
Khan said change was "urgently required" following her resignation.
"Last week, I made clear to the Metropolitan police commissioner the scale of the change I believe is urgently required to rebuild the trust and confidence of Londoners in the Met and to root out the racism, sexism, homophobia, bullying, discrimination and misogyny that still exists," he said.
Khan added: "It’s clear that the only way to start to deliver the scale of the change required is to have new leadership right at the top of the Metropolitan Police.”
Watch: London mayor Sadiq Khan launches 'Have A Word' campaign