Waitrose to rename 'sexist' sandwich after protest by feminist campaigner

Jamie Johnson
Waitrose has come under fire for its Gentleman’s Smoked Chicken Caesar Roll - Brighton Pictures

Waitrose is to change the name of its Gentleman’s Smoked Chicken Caesar Roll because feminist campaigners said it was sexist.

The roll, from Heston Blumenthal’s range at the supermarket, contains anchovy mayonnaise, similar to ‘gentleman’s relish’ but the name was branded “outrageous” on social media and the chain has issued an apology.

Amy Lamé, Sadiq Khan’s London night Czar posted an image of the product on Twitter and said: “I never knew sandwiches were gender specific. I’m female but thankfully Waitrose let me purchase this anyway.”

She tagged the organisation Everyday Sexism, who document instances of sexism experienced on a day to day basis. 

Other people were quick to pile in with criticism of the supermarket, with Sian Murray saying: “What a ridiculous name!” and Joe Alessi calling it “outrageous”. Nikki Alvey said she was "disappointed" with the product's name.

The roll costs £3.80, but is currently on sale at a cutdown price of £2.85 and features a picture of a rooster dressed in waders holding a fishing rod with a fish at the end of the line.

Waitrose describes the roll as: “The ultimate Caesar salad to go. A parmesan ciabatta roll filled with pulled, smoked chicken breast, beechwood smoked bacon and Parmigiano Reggiano all topped with anchovy mayonnaise and Cos lettuce for crunch.”

The supermarket addressed the complaints about the product by apologising to anyone who felt offended by the name ‘Gentleman’s Smoked Chicken Caesar Roll’ and promised to change it.

A spokesperson told the Telegraph: "It's never our intention to cause offence - we're not dictating who should eat this sandwich - we hope anyone who tries it will love the distinctive flavours. However we are planning to change the name of the sandwich soon."

They did not confirm when the name change would happen, or what the new product will be called.

Writing on the Waitrose website, Elle, from Brighton gave the roll a one-star review. “Tried it but was not impressed,” she said. 

“Too salty - both the bread and the filling plus way too much what I think was mustard. Had some sort of yeasty flavours but no other flavours. Needed some nice leafy salad and perhaps some nice tomatoes. I do not recommend this product.”

The ‘Gentleman’s roll’ is not the first product to fall foul of sexism claims. Back in 2002, Nestle’s Yorkie chocolate bar launched a brash campaign in which it was labelled “Not for Girls.” The slogan stayed for ten years before being dropped quietly.