Wasserman Launches Nonfiction Business, Hires Zoe Rogovin as Head

Former Showtime and Bravo executive Zoe Rogovin is headed (back) to Wasserman to head a newly launched nonfiction division at the company.

Rogovin, who worked at Wasserman earlier in her career, will report to Brillstein Entertainment Partners CEO Jon Liebman, who oversees content and entertainment for Wasserman (which acquired Brillstein last year). She’ll be in charge of developing and producing documentary TV and film projects, working both within Wasserman’s portfolio of entertainment, sports and music and with outside creators and companies. The previously announced Brittney Griner documentary at ESPN is among the division’s first projects.

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“The launch of our nonfiction division is another milestone in our mission to open up new creative opportunities for talent,” Liebman said in a statement. “Zoe is dynamic and immensely qualified. With the resources and momentum of the Wasserman and Brillstein teams behind her, we know we will have the platform to generate great work.”

Rogovin was most recently senior vp programming at Showtime, where she oversaw development and production of series and documentaries ranging from Couples Therapy to We Need to Talk About Cosby. Prior to joining Showtime, she was vp development at Bravo, working on series including The Real Housewives of DallasFamily Karma, Backyard Envy and The Singles Project.

Rogovin was also an intern at Brillstein at the start of her career in addition to her time at Wasserman, where she worked in global media rights and business development. Her appointment to head the nonfiction business there thus marks a two-for-one homecoming.

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