Wellbeing company Livewell Syndicate aims for global growth from new Hull base

(From left) Georgia Allenby, design and marketing director at Allenby Commercial, CJ Turrian, executive director of The Livewell Syndicate, and Steph Greaken, tenant liaison officer at Allenby Commercial.
(From left) Georgia Allenby, design and marketing director at Allenby Commercial, CJ Turrian, executive director of The Livewell Syndicate, and Steph Greaken, tenant liaison officer at Allenby Commercial. -Credit:Allenby Commercial


A Hull wellbeing company offering services from blood tests to boxing is aiming for global expansion from its new base at a growing business park.

The Livewell Syndicate has moved from Hull city centre to take three units at Base, the former Chamberlain Business Park which was bought by Allenby Commercial three years ago. CJ Turrian launched The Livewell Syndicate with fellow University of Hull graduate and partner Dan Snow in 2019, when the pair met during their teaching careers.

The company offers different types of coaching models to businesses looking for support with issues around physical and mental health and wellbeing. Co-founder Mr Snow specialises in sport science and he progressed through St Paul’s Boxing Academy in Hull, delivering coaching in schools, young offender institutions, community groups, colleges and the special educational needs sector.

Meanwhile Ms Turrian went travelling after university and branched into Bollywood and beauty pageants before completing her teacher training qualifications.

Mr Snow said: “I experienced workplace wellbeing issues myself and lost my hair, and parts of my beard and eyelashes. I realised the support people needed wasn’t there and we identified a business opportunity. We ask the questions that a lot of people are afraid of asking. We find out where employees need more support, explore the problems employees are facing in the workplace and offer feedback that links employee wellbeing with overall business performance.”

Ms Turrian said: “It’s very encouraging that our clients have followed us here from our old premises in the city centre, and we’ve also grown our corporate customer base since we moved. They tend to come in for one service and end up improving themselves in a more holistic way. We are also working further afield. We have done a few broadcasts into India and we are also looking into opportunities in other countries. We are still working with the university to help us better understand the eastern Asian market and the Middle East.

“The idea is to create an offering that can function as remotely as possible and we can do that from here. Speaking different languages breaks down cultural barriers and helps us to truly connect with people. It also helps being in our new premises. It’s modern and open and a space for everybody. It’s a community where everybody is friendly and curious about what they are doing and about how we can all work together.”

Georgia Allenby, design and marketing director at Allenby Commercial, said work is under way to create more space at the site, which the firm has transformed into a modern complex supporting more than 200 jobs.

She said: “We have redeveloped around 70% of the site and we are actively on site working on the rest. It’s home to around 60 businesses employing more than 200 people between them, we have some exciting new tenants coming in and we are creating more space for light industrial, workshops, storage and offices.

“The site is 98% occupied and demand is strong, which wasn’t the case when we took on the site. People have responded to the improvements and the higher standard of accommodation.”