WH Smith says where and when 17 new Toys R Us shops will open

WH Smith has unveiled the first 17 locations for the next tranche of Toys R Us shops to launch within its stores over the summer (Aaron Chown/PA)
WH Smith has unveiled the first 17 locations for the next tranche of Toys R Us shops to launch within its stores over the summer -Credit:Aaron Chown/PA

WH Smith has revealed the initial 17 locations for its upcoming Toys R Us concessions, set to open within WH Smith stores over the summer.They include one in Herefordshire and follows the opening of a store-in-store Toys R Us in the WH Smith in Cheltenham's High street.

WH Smith plans to open an additional 30 concessions by the end of August, bringing back the brand "known and loved since the mid-80s". The first three of these new concessions will open on May 25th in Hereford, Leamington Spa, and Fosse Park, Leicester. This expansion follows the initial opening of Toys R Us concessions last year, marking the return of the children's chain.

Toys R Us went bust in February 2018, shutting the doors on all its 100 shops and resulting in the loss of more than 2,000 jobs. It announced plans for a relaunch in October 2022, before striking an exclusive deal with WH Smith for concessions in the UK.

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Sean Toal, high street managing director at WH Smith, said: "I have seen first-hand how positively our customers have responded to the new ranges. Many tell me it feels like a back to the future moment - a brand they had known and loved since the mid-80s which is back to deliver the magic to a whole new generation of families."

He added: "From Hereford to Hastings, today we've unveiled the first 17 locations for the new Toys R Us stores in WHSmith. Not only is this an exceptionally exciting time for our colleagues and customers, but we're also proud to be bucking the trend by continuing to invest in the UK high street."

The next 17 Toys R Us shop-in-shops due to open across the WH Smith chain:

- Hereford, Herefordshire
- Fosse Park, Leicester
- Leamington Spa, Warwickshire
- Guildford, Surrey
- Sutton, Surrey
- Shrewsbury, Shropshire
- Salisbury, Wiltshire
- Victoria shopping centre, Nottingham
- Maidstone, Kent
- Woking, Surrey
- Hastings, East Sussex
- Thurrock, Essex
- Newton Abbott, Devon
- Halifax, West Yorkshire
- Lancaster, Lancashire
- George Street, Richmond, London
- Taunton, Somerset

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