WhatsApp is going to start showing adverts, Facebook has revealed

Adverts are coming to WhatsApp (AP Photo/Martin Meissner)

WhatsApp is about to unveil a new ‘feature’ most users probably won’t be keen on - embedded adverts.

The move has been suggested before, but it was confirmed that adverts will arrive in 2020 at the Facebook Marketing Summit in the Netherlands.

Olivier Ponteville shared photos of a presentation on Twitter, showing how adverts will appear within WhatsApp Status.

The adverts are full-screen, and users can ‘find out more’ about advertisers by swiping, the presentation showed.

WhatsApp’s creators famously promised that the service would not serve ads - but that was before it was bought out by Facebook.

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Founder Brian Acton said in an interview with Forbes that it’s one of the reasons he left the company, ‘Targeted advertising is what makes me unhappy.

'You build it once, it runs everywhere in every country. You don’t need a sophisticated sales force. It’s a very simple business.'

‘[Facebook] represent a set of business practices, principles and ethics, and policies that I don’t necessarily agree with.’

The move makes sense, as Mark Zuckerberg’s Facebook paid $22 billion for the service in 2014.

The ads will appear in the app’s ‘Status’ feature from 2020.