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Why every photo lover should follow @gettyflashback on Instagram

Stock photography agency Getty Images is home to some of the most iconic images in history.

With 80 million images, it’s archive can tell 80 million stories; from everyday moments of beauty to landmark historic events.

Now the photo behemoth is turning its eye to a millennial's digital home, Instagram, to post some of the most seminal images in its archive under the alias @gettyflashback.

Have a scroll through their Instagram feed and you’ll find images of everyone from Albert Einstein to Hollywood actress Rita Hayworth.

Here, we spoke to Getty Curator Melanie Hough about why they created the Instagram account and what kind of images history lovers can expect to see on there.

Why you have created this feed?

To share our appreciation of rare and iconic photos and footage in our Getty Images archive. It’s access to history in pictures and the history of pictures. We have expert curators in the archive with extensive knowledge of the collections and so we decided to set up a dedicated account which has been up and running now for about thre weeks.

What kind of material you will be showcasing?

We have an astonishing variety of images – with access to over 80 million on site dating back to the beginning of photography – and our editors and curator are constantly re-evaluating the collection to source those most resonant and relevant today. From the key moments and faces that changed the world, to the surprising marvels of everyday life. We hope to provide more of a narrative around some of the photos, the history behind the collections and tell some of the photographers’ stories.

Where do you see the Instagram going in the future?

These photos and videos are too good not to share. It’s important for them to be seen and the stories engaged with, alongside the preservation work that goes on behind the scenes.

Telling the stories of these images, each history within the frame and that of the medium itself, of the photographers, is our great responsibility and privilege. Our efforts in preserving this unique resource work in tandem with ensuring these images are visible. It’s our shared cultural heritage; not just insights into the past, these pictures really do enrich the present moment and gain new life through public engagement.