'Why I told Instagram I was £27,000 in debt'

Photo credit: Unsplash
Photo credit: Unsplash

From Red Online

Last year, Clare Seal and her husband came to breaking point with mounting debt. Now, she shares how they have already paid off £10,000 and are taking back control of their finances...

On 14 March 2019, I sat down and typed the words ‘25k of credit card debt, 2k of overdraft, £0 accessible savings’ and posted them on Instagram under an anonymous account I called @myfrugalyear. It was the first time I’d admitted to myself, let alone anyone else, just how much debt my husband, Phil, and I had.

I’ve never had a healthy relationship with money. When I started working 10 years ago, I was earning 16k a year in a hospitality job, doing 60 hours a week, and felt I deserved to treat myself to whatever I wanted because I was working so hard. My rent was almost half my monthly salary, and I was spending the rest with reckless abandon, mostly to impress people or as a quick fix when I felt sad, bored or anxious.

You see the house renovation, the capsule wardrobe – in real life and online – and it can make you feel like you need to have all of those things to feel adequate and complete.

I got into a cycle of using payday loans with astronomical interest rates, promising myself each time that this was the very last one I’d take out.

Phil and I met at university, and got together four years later. He worked in hospitality, too, and was on a similarly low salary. We stumbled through the years that followed, always saved just in the nick of time by a new job with better pay, or a bonus, or a family bailout.

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Photo credit: Waterstones
Photo credit: Waterstones

By then, I was working in marketing for an interiors company and earned around £30,000. After a Pinterest-perfect wedding (we put 12k of the cost on our credit card), two children and four house moves in five years, things started to spiral out of my control.

It all came to head last March, two weeks before payday, when the bank called to say I’d exceeded my £2,000 unarranged overdraft limit and when were we going to be able to pay it back?

I felt ashamed and angry with myself for getting into this situation. It was a horrible feeling. Over the next few days, Phil and I mustered the courage to check all our balances and write everything down. We made a spreadsheet with our income and all our fixed outgoings.

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It’s a year and a half since I started this account, give or take a couple of days. 18 months since I decided that things couldn’t carry on as they were, and that I needed to make a change. Obviously I had not a single fucking clue what I was letting myself in for 😂. In 18 months, I’ve grown this account, paid off over £17k in debt, written two books, and registered my new business, which I should hopefully have more to share about with you soon. A lot of it during a pandemic. I was thinking about this because I was writing an application for a competition to win some funding for my business, and I listed out loud to my husband why I should be in with a shot. I said that it sounded quite impressive when I put it like that. He was like, ‘Yeah, I know Clare. You’re the one who needs reminding’. Because what’s not listed there is all of the moments of self-doubt and imposter syndrome, the times I’ve wanted to step away and not look back, the horrible comments from middle-aged men. I think this happens to absolutely everyone who puts themselves out there and makes the decision to make a change for themselves and to try to make a difference in the lives of others, though. It’s the price you pay for taking the leap, and it’s worth it a thousand times over. Do you have some things to celebrate? Feel free to list them in the comments - because sometimes you need to see/hear them before you can recognise them ❤️

A post shared by Clare Seal (@myfrugalyear) on Sep 18, 2020 at 6:06am PDT

It was suddenly easy to see where we were haemorrhaging money: all the meals
out, takeaways, bits for the house. We started by cutting out things we wouldn’t miss, such as subscriptions that had run on (like my gym membership), and made a vow not to buy anything non-essential on our credit cards.

If we could afford to buy something with cash that was fine, otherwise we couldn’t have it. We didn’t want to deny ourselves completely. I knew crash budgeting wouldn’t be sustainable long-term; eventually we’d fall off the wagon and feel even worse.


Debt help: How Clare got started reducing her debt and paid off £10,000 in 12 months

Debt help: Face up to your debt

Getting a complete picture of your debts is, unfortunately, a necessary step. Check the balance of all your accounts and credit cards and write it all down. I’d recommend downloading an app where you can see all your accounts in one place, such as Money Dashboard. Remember this is fixable. You have all the information now.

Debt help: Talk to someone about your debt

It’s very difficult to deal with debt on your own, keeping everything a secret. Talk to someone: it could be a trusted friend or family member or an organisation such as StepChange (stepchange.org; 0800 138 1111) or the National Debtline (nationaldebtline.org; 0808 808 4000).

They are there to answer your questions, help you build a budget and do things like arrange a debt management plan. You can also just confide in them; they’re completely judgement-free.

Debt help: Talk to your bank and creditors

It takes courage to pick up the phone but the sooner you feel ready to have those conversations, the sooner you’ll know what help is available to you. They may be able to offer financial advice, reduce your interest rate or refund fees and charges.

Debt help: Make a budget that works for you

We need to stop thinking of a budget as being something that exists to restrict us and think of it as our own personal plan for staying in control of our finances.

The most life-changing part of looking back over my income and outgoings over the past year was exposing a fundamental flaw in my budgeting technique: I would round income up and outgoings down. Those little discrepancies every month add up over time.

Setting yourself a budget is not revolutionary, but it’s the thing that’s made the biggest difference.I do mine in a simple spreadsheet that lists our incomes and fixed outgoings, such as rent and bills. Then I know exactly how much we have for other expenses.

Debt help: Separate your sense of self-worth from your debt

Change your language from ‘I’m in debt,’ which makes it sound like you’re at the bottom of a very deep hole, to ‘I have debt’, the same way you would say you ‘have’ a mortgage. It’s still yours to sort out, but it just removes that sense of self-loathing.

Debt help: Be kind to yourself

Remind yourself what you got right in life. You might have made a mess of your finances, and you have to take responsibility for that and be accountable, but try and frame it in the context of everything you’ve got right.

For me, it’s my wonderful marriage and two children, some professional success and my great friends. When you’re feeling awful about things, or at a low point, it’s worth remembering that this is just one part of your life — and it’s always fixable.




A year-and-a-half on from that horrible day, we’ve paid off over £10,000. It’s a long, hard slog but we’ve kept at it. Obviously the coronavirus pandemic has had an impact on us, like it has for many people, but we’re on track to payoff the rest of our debt by the end of 2021.

My relationship with money has definitely changed. It didn’t happen overnight, but diminishing the shame I felt around having debt has completely transformed things for me.

If you’re so ashamed you can’t even pick up the phone to your bank to ask what options are available, or ask family for help if they’re able to provide it, that’s causing practical harm to your financial situation, not just your mental health.

Opening up anonymously on Instagram was the start. I was amazed by the reaction; within
six weeks I had 10,000 followers and now have over 57k. That community has helped and stopped me feeling like the only one who’s made those mistakes.

Photo credit: Unsplash
Photo credit: Unsplash

When I was at my lowest, I saw my financial difficulties as an extension of my identity – yet another thing about myself that I didn’t like. My debt was one of the weapons I used to punish myself when I was anxious, which fuelled my toxic spending habits.

Separating my financial situation from my self-worth has been freeing. For a long time, I couldn’t see a plan for the future that didn’t involve winning the lottery! Now, the clouds
have cleared and I can actually see the way forward.

Real Life Money by Clare Seal is out now. This article originally appeared in the September 2020 issue of Red.

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