It seems that everyone loves a selfie these days - but this man went to dangerous lengths to get his wacky escapades on camera.
The man, known only as Christian, snapped himself being chased by a huge bull as he took part in the Houston Bull Run.
The adrenaline-fuelled annual event sees 3,500 people spring down a track one quarter of a mile long, pursued by a few dozen bulls.
A spectator captured Christian’s ill-advised smartphone antics, and the image soon became popular on image sites Reddit and imgur.
The photo of the selfie was posted with the caption, ‘selfie level 11 achieved’, before a video was also later uploaded. NOTE: Video contains some swearing.