X bans users from seeing other people's likes in new update

A view of Elon Musk's X account displayed on a  mobile phone
-Credit: (Image: 2024 Anadolu/Getty)


X, the social media platform previously known as Twitter, has introduced a major update that impacts its entire user base. Going forward, users will no longer be able to see other people's likes.

Users will only have access to their own. People are being informed about this development through a notification this week, reports Wales Online.

This message states: "Your Likes are now private. We are making Likes more private for everyone to better protect your privacy. Liking more posts will make your 'For You' feed better."

These changes come under the visionary plans of Elon Musk for the app. As per reports from Slate, it's not just likes that are becoming private, details about who has liked a specific post is soon to become hidden too and only visible to the sender and the liker.

Musk and his engineering squad at X believe that these adjustments will promote free expression. Musk posted on his X account: "Important to allow people to like posts without getting attacked for doing so! "

Adding to the discussion, X engineer Haofei Wang stated: "Public likes are incentivizing the wrong behaviour. For example, many people feel discouraged from liking content that might be 'edgy' in fear of retaliation from trolls, or to protect their public image."

He further elaborated: "Soon you'll be able to like without worrying who might see it. Also a reminder that the more posts you like, the better your For you algorithm will become."

According to a recent announcement, X has decided to allow the posting of adult content on the app. The platform's official Safety account released a statement stating: "We have launched Adult Content and Violent Content policies to bring more clarity of our Rules and transparency into enforcement of these areas."

"Our old Sensitive Media and Violent Speech regulations have been replaced by these policy updates. However, it does not in any way affect what we target and enforce.

"The Adult Content policy outlines how we manage consent-based sexual content and nudity for adults. While violent speech and media fall under Violent Content which provides an all-encompassing method in tackling violence in all its forms."