Cher Lloyd Gets Publicist To Hold Up Sign Of Her Name On Red Carpet - Super Awks

She might be pretty famous in the UK.

But it seems that Cher Lloyd isn't *quite* as well known across the pond... in fact, even paps need a little reminder of who she is.

Things got pretty awks for the former X Factor star when she hit the red carpet at the Hollywood Rocks event in LA on Wednesday as the waiting media crowd clearly didn't know who the heck she was.

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But it seems that Cher's publicist came well prepared for the...erm...embarrassment as she had a handy name card on hand. Phew!

But unfortunately for the 20-year-old, the pretty sizable card was in full view of pretty much everyone as she headed into the party... making it all a WHOLE lot worse.

It didn't look like Cher had actually noticed what was going on behind her however, and strutted down the carpet like she didn't have a care in the world....adding to the weirdest of the situation.

To be fair, the starlet was looking pretty different to when she first started out in the industry a couple of years ago... bearing more than a passing resemblance to a certain Miss Cole.

She wore a floral cropped top and matching skirt, with her two tone hair over one shoulder al la Chez.

And to add insult to injury, Cher was actually the main performer at the event... DO YOUR RESEARCH PEOPLE.

Despite the slight confusion over her identity, Cher has been spending pretty much all of her time in the US as she tries to build up her profile.

Don't worry, Cher - we're pretty sure you're still better known over there than Chezza.