Pop and pageantry rule the waves as Britons go searching for Diamond Jubilee highlights

Buckingham Palace and the Jubilee Pageant are the two most searched for Diamond Jubilee attractions on Yahoo! as Britons get ready to celebrate the four-day bank holiday festivities.


Number crunchers at Yahoo! have worked out that the official London residence of the Queen is the most popular search term. The palace will provide a spectacular backdrop to Monday's Diamond Jubilee concert, with stars like Sir Paul McCartney, Sir Elton John and Kylie Minogue playing in front of the Queen, 10,000 Diamond Ticket winners and a TV audience of millions.

The second-most popular search term - the Diamond Jubilee Pageant - will be the highlight of Sunday's programme of events. More than one million people are expected to line the bank of the Thames to watch a 1,000-strong flotilla of boats take to the waters, with the Queen traveling on a specially-decorated royal barge.

Also attracting plenty of interest is the lighting of the Jubilee Beacons, the Queen’s visit to the Epsom Derby on Saturday and Windsor Castle.

But non-Jubilee attractions have received almost twice as many searches as the Diamond destinations, according to Yahoo's figures.

Alton Towers is the most searched for non-Jubilee attraction, followed by Legoland and Chessington World of Adventures, suggesting that many people are just looking to plan fun family days out.

Nick Petche, senior editor at Yahoo!, said: "These searches show how Jubilee fever is taking hold across the country, from events being held in the capital to street parties up and down land."

[Related link: Top photography tips for getting the best Diamond Jubilee pictures]

Most searched Jubilee destinations and events on Yahoo!

1.    Buckingham Palace
2.    Jubilee Pageant
3.    Jubilee Beacons
4.    Diamond Jubilee Concert
5.    Windsor Castle
6.    Epsom Derby
7.    Battersea Park Jubilee festival
8.    Hyde Park
9.    Jubilee Family Festival
10.    Victoria and Albert Museum

Most searched non-Jubilee attractions

1.    Alton Towers
2.    Legoland
3.    Chessington World of Adventures
4.    Chatsworth House
5.    Chester Zoo
6.    Edinburgh Zoo
7.    Flamingo Land
8.    Warwick Castle
9.    Drayton Manor Park
10.  Harry Potter tour