A supermarket worker has shed more than four stone after conquering his bizarre addiction to eating birthday cakes.
Sweet-toothed Adam Williams, 29, ballooned to 15 stone after bingeing on the sweet treats which he bought from Asda every day for a year.
Office worker Adam would take home the mammoth cakes - intended to feed 40 people - when their prices were knocked down after they passed their sell-by date.
His addiction saw him eating the cakes on a daily basis and he would even suffer migraines if he didn't get his fix.
After piling on the pounds Adam turned to hypnotherapy in a last-ditch attempt to stop his overeating.
The treatment was a success and now Adam, from Coventry, West Mids., has managed to lose an impressive four stone.
Adam, who lives with his girlfriend Chardelle (corr), 29, said : "I've never been slim, I've always carried some weight.
"But there came a point when I started eating fast food every day. Then the cakes started coming as well and I piled on the pounds without noticing it.
"It was only when I looked at the pictures that I realised how much weight I was carrying.
"These cakes just became part of my routine, I would eat them like someone else would eat breakfast.
"After a little while I wasn't even eating them because I really enjoyed them, it was just what I did - I ate cake.
"These cakes were meant to feed about 40 people and me and my girlfriend would finish one off, but she wouldn't have much and I polished off the rest of the cake.
"It wasn't even the cake itself that got me hooked. I just loved the sugary icing and the rest of the cake was a bonus.
"If we ever had more than one stored I would just eat them all. They were so cheap from work I kept buying them.
"I started to suffer some pretty severe migraines and I guess that was because of all the sugar, if it was withdrawn from my body I felt horrible.
"Then I went to Russell Hemmings' hypnotherapy clinic as a desperate attempt to lose the weight as nothing else had worked.
"They were really good and after a session I immediately found myself drinking more water and just naturally eating less.
"Now I have much more enthusiasm for everything, whereas before I was lazy and stopped caring about my martial arts classes.
"I feel so much better now I'm down at 11 stone."