Adriana Lima Celebrates Her 43rd Birthday, a Look Back at Her Career Highlights: Victoria’s Secret Angel, Maybelline Spokesmodel and More

Adriana Lima’s storied career in the modeling industry began when she was just 15 years old. Today, she’s one of the most recognizable names in fashion, having fronted the Victoria’s Secret brand as one of their coveted Angels for nearly 20 years.

In celebration of her 43rd birthday on June 12, WWD looks back at some of her biggest modeling moments.

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Ford’s Supermodel of the World Contest

Leanne Spencer, Tarryn Meaker and Adriana Lima at Ford's Supermodel of the World press conference in 1997.
Leanne Spencer, Tarryn Meaker and Adriana Lima at Ford’s Supermodel of the World press conference in 1997.

At the age of 15, Lima entered Ford’s Supermodel of the World contest, where she finished in second place. The competition was established by agency cofounder Eileen Ford in 1980. Ford Models is credited with the discovery of major names like Cheryl Tiegs, Christie Brinkley and Amber Valletta.

Lima went on to score a modeling contract with Elite Model Management.

Runway Debut

Adriana Lima walks in Anna Sui's spring 1998 fashion show, runway, supermodel
Adriana Lima walks in Anna Sui’s spring 1998 fashion show.

Lima walked her first runway in 1997, appearing in Anna Sui’s spring 1998 presentation at New York Fashion Week alongside supers like Naomi Campbell and Alek Wek.

Maybelline Spokesmodel

Lima became a global spokesmodel for Maybelline in 2003, starring in ad campaigns for print and television until her contract ended in 2009. One of her first commercials for the affordable beauty brand, shown above, promoted Maybelline’s Sky High Curves mascara.

Lima would reunite with the cosmetics company, serving as a spokesmodel once more from 2014 to 2019.

Victoria’s Secret Angel

Adriana Lima walks the runway wearing the Fantasy Bra at the 2008 Victoria's Secret Fashion Show, angel, supermodel
Adriana Lima walks the runway wearing the Fantasy Bra at the 2008 Victoria’s Secret Fashion Show.

Lima walked in her first Victoria’s Secret Fashion Show in 1999, but it wasn’t until 2000 that she was upgraded to Angel. As one of the lingerie retailer’s official faces, she attended promotional events on behalf of the company and fronted several campaigns for both print and television.

In 2008, Lima modeled the coveted Fantasy Bra for the first time. Beverly Hills-based jeweler Martin Katz designed the black diamond piece, which was covered in 3,900 gems including 117 white diamonds and 34 rubies. Lima donned the Fantasy Bra twice more, sporting bejeweled braziers in the 2010 and 2014 Victoria’s Secret Fashion Shows. Other than Heidi Klum, Lima is the only Angel to wear the Fantasy Bra three times.

Adriana Lima’s Fashion Evolution Through the Years, From Victoria’s Secret Runways to Red Carpets

NEW YORK CITY - JANUARY 30:  Leanne Spencer, Tarryn Meaker and Adriana Lima attend Ford Models Inc "Supermodel of the World" Press Conference on January 30, 1997 at Spy in New York City. (Photo by Ron Galella, Ltd./Ron Galella Collection via Getty Images)
NEW YORK CITY - JANUARY 30: Leanne Spencer, Tarryn Meaker and Adriana Lima attend Ford Models Inc "Supermodel of the World" Press Conference on January 30, 1997 at Spy in New York City. (Photo by Ron Galella, Ltd./Ron Galella Collection via Getty Images)
Anna Sui Spring 1998 Ready to Wear Runway Show (Photo by Robert Mitra/WWD/Penske Media via Getty Images)
Anna Sui Spring 1998 Ready to Wear Runway Show (Photo by Robert Mitra/WWD/Penske Media via Getty Images)
Adriana Lima displays lingerie during the fifth annual Victoria's Secret spring fashion show at Cipriani Wall Street in New York City on February 3, 1999. (Photo by Steve Eichner/Penske Media via Getty Images)
Adriana Lima displays lingerie during the fifth annual Victoria's Secret spring fashion show at Cipriani Wall Street in New York City on February 3, 1999. (Photo by Steve Eichner/Penske Media via Getty Images)

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Lima hung up her Angel wings for good in 2018, appearing in her final Victoria’s Secret Fashion Show, where she became noticeably emotional on the runway.

Super Bowl Advertisements

Lima appeared in her first Super Bowl advertisement in 2008. Viewed by more than 100 million people, her Victoria’s Secret promotion was the game’s most-watched spot.

In 2012, she became the first celebrity to appear in two Super Bowl ads in one game, starring in commercials for Kia and Teleflora.

High Fashion Return

Adriana Lima on the runway at Givenchy's fall 2009 fashion show in Paris, supermodel
Adriana Lima on the runway at Givenchy’s fall 2009 fashion show in Paris.

After years of walking the runway only for Victoria’s Secret, Lima returned to the high fashion realm, appearing in Givenchy’s fall 2009 presentation at Paris Fashion Week.

Rio Olympics Coverage

Alessandra Ambrosio and Adriana Lima on NBC's "Today" at the 2016 Rio Olympics, supermodel, angel, victoria's secret
Alessandra Ambrosio and Adriana Lima on NBC’s “Today” at the 2016 Rio Olympics.

Lima repped her home country of Brazil alongside fellow Victoria’s Secret Angel, Alessandra Ambrosio, cohosting food and culture coverage on NBC surrounding the 2016 Rio Olympics. Lima even carried the Olympic torch through downtown Rio as part of the Games’ opening ceremony.

“Ocean’s Eight” Cameo

Adriana Lima attends the "Ocean's Eight" premiere in 2018, red carpet, supermodel
Adriana Lima attends the “Ocean’s Eight” premiere in 2018.

Lima made a cameo in her first feature film in 2018, briefly appearing in the “Ocean’s Eleven” reboot “Ocean’s Eight,” which included an ensemble cast of A-listers like Rihanna, Anne Hathaway, Cate Blanchett and Sandra Bullock.

FIFA Ambassador

Adriana Lima at The Best FIFA Football Awards in 2023, red carpet, supermodel
Adriana Lima at The Best FIFA Football Awards in 2023.

Soccer is one of the most popular sports in Lima’s home country, so it’s no surprise that she was tapped as FIFA’s first Global Fan Ambassador in 2023. “In this role, Lima will develop, promote and participate in several global initiatives involving fans from all over the world,” a statement from the federation read.

Below, see more of Adriana Lima’s fashion moments through the years.

Adriana Lima, victoria's secret, runway, supermodel, fashion show, red carpet, Cannes, angel, fantasy bra
Adriana Lima, victoria's secret, runway, supermodel, fashion show, red carpet, Cannes, angel, fantasy bra

Launch Gallery: Adriana Lima's Fashion Evolution Through the Years, From Victoria's Secret Runways to Red Carpets

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