Alan Partridge series This Time may have finished its run, but Good Morning Britain viewers feel the spirit of the hapless TV presenter is alive and well in Richard Madeley.
Former This Morning host Madeley is standing in for Piers Morgan on GMB for the next three weeks, and his Monday morning show definitely had an air of Partridge about it.
Madeley managed to accidentally swear twice and insult a Golden Buzzer-winning child act from Britain’s Got Talent.
Getting stuck in to a serious interview with Mayor of London Sadiq Khan about air pollution, Madeley tried to take the grilling off on a tangent about knife crime and blurted out “there’s no point in d***ing about”.
For all "This time with Alan Partridge" fans, the series may have finished, but fear not, Richard Madeley is on @GMB this week 😊
— MIT4D (@mit4d) April 8, 2019
— michelle walker (@zombiechick67) April 8, 2019
We may have been able to put the blunder down to Madeley struggling with the early hour, but in his last interview of the show with The Voice UK winner Molly Hocking and her coach Olly Murs, he slipped up again.
Madeley said to the teen singer: “How do you feel when you wake up, because obviously the first thing we think about is the cat, putting the kettle on, how does it feel when reality kicks in and you remember and you think ‘oh, s**t, I’ve won it’?”
The presenter didn’t even register what he’d said until he was prompted by producers to apologise.
He said: “Apparently I just said the word starting with “s” and ending in “t” – sorry. I didn’t realise I’d said it. I do apologise.”
I can’t wait for the end of @GMB
To watch Richard Madeley peel off his latex prosthetic face mask
and reveal that it’s actually Alan Partridge. #aha
— Sheena (@Sarky_Sausage) April 8, 2019
Richard Madeley is Alan Partridge.
— Liam Smith (@leehamsmith) April 8, 2019
Earlier in the show, Madeley had interviewed children from Flakefleet Primary School and their headteacher David McPartlin about their Golden Buzzer-winning performance on Britain’s Got Talent, but even such an uncontroversial subject was perilous for Madeley.
— Good Morning Britain (@GMB) April 8, 2019
He brutally pointed out to the proud teacher and young children that their performance, which was a highlight of the first episode of the series and brought the judges to tears, “was so exuberant – it wasn’t perfect”.
Then, he revealed his nickname for his wife Judy Finnigan, saying that it had made her cry which was a rare occurrence – “Dry-Eye Judy, she’s known as”.
Alan Partridge without a shadow of a doubt is absolutely based on Richard Madeley…!#gmb
— suzie (@zooziee) April 8, 2019
@GMB why oh why do you have Richard Madeley on in the holidays? 🙄
— Dionne Yates (@dionneyates73) April 8, 2019
Richard Madeley on breakfast television cannot be missed. 😁🍿
— Tom Gainey (@TomGainey) April 8, 2019
Co-host Charlotte Hawkins valiantly managed to smile throughout Madeley’s incidents, but she’s got another three weeks to get through before Morgan returns from his holidays.