Aldi brings back ‘identical’ £6 Lancôme-inspired fragrance ahead of Emily in Paris season 4

PARIS, FRANCE - DECEMBER 06: Lily Collins attends the "Emily In Paris" by Netflix - Season 3 World Premiere at Theatre Des Champs Elysees on December 06, 2022 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)
-Credit: (Image: Getty Images)


Ahead of the hotly anticipated fourth season of Netflix’s Emily in Paris, Aldi is helping fans get ready in style. The budget supermarket has announced the return of a popular scent that’s ‘identical’ to a designer spray.

Already available in Aldi stores across the country, the Lacura Je Suis Belle Eau de Parfum (100ml) can be yours for £5.99. As with any Specialbuy, once they’re gone, that’s it.

Offering a très magnifique saving of up to 95 per cent (£119) in comparison to Lancôme’s popular La Vie Est Belle Eau de Parfum, which sells for £125 at Boots , fragrance fans have been quick to notice similarities to the high-end French brand – with some even suggesting that Emily herself would wear the scent.

Made with notes of blackcurrant and pear alongside undertones of orange blossom and jasmine, and hints of patchouli and vanilla, Lacura Je Suis Belle Eau de Parfum offers a refined Parisian-inspired fragrance that is perfect for summer without the need to break the bank.

That’s not all; Aldi has returned its Lacura Floral Love (100ml) and Luxe Eau de Parfums (100ml) to its shelves, which are also priced at £5.99 each. In a video by Violet Pearce-Watson, which accumulated over 49,100 views, the fragrance fan shared the two fragrances across her TikTok, commenting on how they “smell identical.”

Char Reeves398 said: “I’ve got both of these, they’re basically the same”, while another said that Aldi’s fragrance “smells amazing.”

But the Lacura Je Suis Belle Eau de Parfum doesn’t quite match your scent, this is what you can expect from Lacura Floral Love Eau de Parfum, a cheaper alternative to Viktor & Rolf Flowerbomb (£130, 100ml), which could save you 95 per cent.

Lacura Je Suis Belle Eau de Parfum (100ml)
One frgrance fan said the Lacura Je Suis Belle Eau de Parfum smells 'identical' to Lancôme’s La Vie Est Belle Eau de Parfum -Credit:Clarion Communications

Lacura Floral Love Eau de Parfum is a celebration of all things floral with notes of rose, freesia and African orange flower, complemented by darker, woody aromas of bergamot, musk, patchouli, and creamy vanilla. Capturing the essence of sophistication, this bottle of botanical bliss will transport wearers to a world of delight.

Or, Lacura Luxe Eau de Parfum boasts notes of saffron and iris that complement undertones of papyrus and heady vetiver, not to dissimilar from Marc Jacobs Decadence (£86.95). Deeply woody and sensual, creamy notes of jasmine sambac and orris subtly accompany the strong aromas of Bulgarian rose to create this statement scent.

Aldi’s Lacura Je Suis Belle Eau de Parfum is available to purchase in stores now.