Aldi releases first ever wine for those who want don't want a hangover

Aldi's brand-new 0% Pinot Grigio Blush
-Credit: (Image: Aldi)

The popularity of 'No and Low' alcohol alternatives is on the rise. Fresh statistics reveal that an increasing number of Brits are choosing to abstain from alcohol, with one in three Gen Z-ers opting for sobriety.

Approximately a third of individuals aged 18-24 do not consume alcohol at all. However, those who do tend to drink primarily as a treat, to unwind, or to celebrate special occasions, according to data provided by Mintel.

In response to this trend, Aldi has announced the launch of a brand new wine that has never been seen on its shelves before. The budget supermarket is broadening its alcohol range with its first-ever 0% Pinot Grigio Blush.

Priced at just £2.99, the 0% Pinot Grigio Blush offers shoppers all the 'refreshing flavours' of traditional rose, but without the alcohol content. Customers will be able to purchase the alcohol-free wine in stores from July 15.

Aldi's brand-new 0% Pinot Grigio Blush is pale pink in colour and features notes of 'sweet' strawberry, balanced with a dry finish. For shoppers who prefer a refreshing white, Aldi is also reintroducing its popular 0% Chardonnay wine, priced at £2.99 as well.

Aldi's brand-new 0% Pinot Grigio Blush
Aldi's brand-new 0% Pinot Grigio Blush -Credit:Aldi

With aromas of white peach and vanilla, Aldi's non-alcoholic white offers flavours of melon, pear drops and lemon bon bons. This launch comes as demand for Aldi's No and Low drinks range continues to grow, particularly its Zerozecco, which has seen an impressive 20% increase in sales year on year.

Julie Ashfield, Managing Director of Buying at Aldi UK, commented: "As shown by our sales, we are seeing an increasing number of shoppers coming into stores looking for new and exciting ways to enjoy lower or non-alcoholic drinks. Our new 0% Pinot Grigio Blush is just one example of how we are continuing to innovate our offering, so shoppers have versatility without compromising on the exceptional quality that Aldi is known for."

The NHS recommends drinking no more than 14 units of alcohol a week for men and women. Remember to drink responsibly (18+) and be Drinkaware.