'This Morning' viewers baffled by Alice Beer's microwave claims
Alice Beer has claimed that microwaves haven't been used since the 1980's during a segment on This Morning.
As the consumer expert for the daytime TV show, Beer was fronting a segment on using microwaves to help cut costs during the ongoing cost of living crisis.
Read more: 'This Morning' criticised for 'disrespectful' Royal mourners interview
Introducing the segment, Beer said: "Mothers all over the country will be watching this with interest… The microwave – basically, we put it away after the ’80s didn’t we?"
She continued: "We used it as a shelf since the 80s, it became very unfashionable and untrendy. Now it is its time to shine. This is the most cost effective little thing you’ve got in your kitchen."
Beer then told viewers: "If you’ve got one – you put it in your garage, or you’ve got one in your kitchen and you’re not using it – get it out, dust it down, let’s use it."
Beer, along with Holly Willoughby and Phillip Schofield proceeded to showcase a variety of microwaves for viewers to choose from.
Many This Morning viewers were perplexed by Beer's claims given the microwave has been a kitchen staple for decades.
Other viewers were also critical of the show for promoting expensive appliances during the cost of living crisis.
One viewer tweeted: "Have This Morning not yet learnt? They are so out of touch. Showing a range of microwaves the cheapest was like £50 going up to over £400? Who spends that on a microwave? Cost of living crisis lads come on."
Another said: "I guess #thismorning hasn’t got the memo about the financial state of this country, flogging bloody microwaves."
Have This Morning not yet learnt? They are so out of touch. Showing a range of microwaves the cheapest was like £50 going up to over £400? Who spends that on a microwave? Cost of living crisis lads come on
— abby (@abbytipton_) September 26, 2022
Beer was recently criticised for how she handled an interview with people queuing to see the Queen's coffin in London.
While people were queuing to pay their respects, Beer started handing out doughnuts and the light-hearted segment was not well-received.
Watch below: Alice Beer reports from the queue of mourners