Amazon Black Friday 2017 deals: The best UK offers in the biggest sale of the year

Amazon's Black Friday sale has officially kicked off today- an entire week before the event - and is set to last for 10 days.

Thousands of deals will be available across a range of categories, including many of this year's must-have Christmas gifts.

In the mean time, the retail giant has decided to whet buyers' appetites with a handful of deals across its range of popular Amazon devices, including the brand new Amazon Echo.

Thoae looking for the best deals should keep an eye on the website over the course of the Black Friday and Cyber Monday event as both daily and flash deals will continually be added.

Here's our pick of the best bargains to buy now.

Amazon Echo - 2nd Generation

The all - new Amazon Echo features a Dolby speaker with omnidirectional sound, offering the buyers its best listening experience yet. This second generation hub will connect you to the trusty modern-day robot saviour, Alexa, who can make calls, set alarms and make you a to do list amongst other things. Available in six different finishes, you can save 22 per cent if you buy now.

£69.99 (was £89.99), Amazon, Buy it now

Amazon Echo Dot

Another popular Amazon device: the Echo Dot. Different to the full sized Echo in that it can be connected to other speakers, it's a nifty voice activated device that'll not only play your music but will control the light switches, TVs and thermostats in your home.Thanks to its small built - in speaker, it's just the right size to work as an alarm clock and for catching up your morning radio. Now with 30 per cent off.

£34.99 (was £49.99), Amazon, Buy it now

Fire 7 Tablet for Kids

With a 30 per cent saving, this is a great deal to pick up in time for Christmas. An eight hour battery life and 16GB of storage make for hours of endless fun, whilst the plastic case is robust enough to withstand even the most pretty much anything. The free one-year subscription to Amazon Fire for Kids will allow them to access games, film and tv, apps and books.

£69.99 (was £99.99), Amazon, Buy it now

Friday November 17 Deals of the Day

Ending at midnight

B & O PLAY by Bang & Olufsen Beoplay P2 Portable Bluetooth Speaker

Play your music wherever you are with this nifty little portable speaker. With voice activation and smart touch features, it's one of the most advanced of its kind out there. Plus, it's made by the kings of sound - B & O, so is sure to stand the test of time.

£110 (was £149), Amazon, Buy it now

Toshiba 55 Inch 4K TV

With programmes like Blue Planet airing, now is the time to invest in a 4K TV. With four times more HD clairty than a normal HD display, picture appears in stunning, hyper – realistic quality. So realistic, in fact, that it’ll seem like the sharks are there in the room with you. Well… almost. Able to connect to wifi, you can stream music and videos to your heart's content too - although, let's be honest, thanks to the 55 inch screen this TV is more suited to epic film scenes than easy listening tunes. Now on offer with a huge £160.99 saving.

£439 (was £599.99), Amazon, Buy it now

Mamas & Papas Millie and Boris Musical Cot Mobile

Star light, star bright, the first star they see tonight... will hopefully send them to sleep. Soothe small children with this chic and understated cot mobile from the Mamas & Papas Millie and Boris range, which features vintage prints and floral designs. Featuring 'twinkle twinkle little star' it'll help your baby - and hopefully you - get a good night's sleep.

£23.55 (was £39), Amazon, Buy it now

De'LonghiScultura Traditional Pump Espresso Coffee Machine

Coffee is always a necessity, but especially in these long, dark months. Instead of blowing the equivalent of a house deposit (apparently) on the coffee shop stuff, invest in a decent machine and make it at home instead. This sleek model is suitable for both pods and ground coffee, so you can whip up an espresso or cappuccino in no time. Today's your lucky day - there's 50 per cent off.

£99 (was £199), Amazon, Buy it now

LEGO City Fire Boat

Little LEGO enthusiasts will love getting their hands on this come Christmas Day. Built the boat and bridge and get ready to fight some fires. With five action figures included and a real water cannon, you'll actually be fighting to get the kids out of the bath rather than in it.

£41.99 (was £59.99), Amazon, Buy it now

More deals coming soon.