Amazon Prime Day 2022 – live: When is it and what are the best early UK deals?

·14-min read
The 48-hour sale will take place on 12 and 13 July, but the early bird deals have already kicked off  (The Independent)
The 48-hour sale will take place on 12 and 13 July, but the early bird deals have already kicked off (The Independent)

Calling all bargain-hunters: Amazon Prime Day 2022 is just 13 days away – taking place between 12 and 13 July.

The two-day shopping bonanza sees huge savings across tech, home and kitchen appliances, alcohol, TVs, kids’ toys, and more. As well as whopping discounts on big-name brands, including Apple, Samsung, KitchenAid, Shark, Philips, Bosch, and Rimmel.

And you don’t need to wait until the big day to shop because early deals kicked off on 21 June. The retailer has never dropped Prime Day deals this early, so it’s already shaping up to be one of Amazon’s biggest years yet.

Prime Day can feel overwhelming, but we’re on hand to help. Aside from our dedicated deal guides, our live coverage provides you with the best discounts, unrivalled savings, and expert advice on navigating the sale. Saving you from endlessly scrolling, allow us to act as your personal shoppers.

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All the details of Amazon’s Prime Day 2022

  • When is Amazon Prime Day 2022?

  • Hoover up this Shark vacuum cleaner early deal

  • “Alexa, what’s the best early deal on the Amazon Echo dot?”

  • How to secure the best deals on Amazon Prime Day 2022

The best pre-Prime Day deals

Monday 27 June 2022 17:00 , Eva Waite-Taylor

That’s it from us. If you find yourself wanting to do some Internet shopping (we certainly will be!), make sure to browse our guides below for all the savings worth adding to your basket.

Your ultimate guide to Amazon Prime Day 2022 – Expert insight on what to expect, how to get the best deals and confirmed dates

The best home and kitchen Prime Day deals to expect – We’re predicting huge savings across big-name brands such as Shark, Dyson, Nespresso and Philips

Your ultimate guide to tech Prime Day offers – Our experts share insight into the gadgets to watch, from tablets to headphones

The top gaming discounts to know this Amazon Prime Day – Any gaming heads will want to bookmark this guide, where we detail the best deals based on this year’s releases and last year’s top sellers

Best Amazon device deals to watch out for this Prime Day – The tech giant offers huge discounts on its own-brand devices, and we’ve got all the latest insight

Amazon Prime Day Nintendo Switch offers to expect – Following the release of the latest Switch OLED late last year, we share our predictions for this year’s sales event

The Prime Day Apple deals to know – Whether you’re in the market for a MacBook or a shiny new iPad, read our guide for all the details

The fitness deals to expect this Prime Day– From New Balance trainers to Sweaty Betty gym leggings and Nutribullets, here’s everything you need to kow

Best alcohol deals to shop this Amazon Prime Day – Whether you’re a vodka lover or whisky fanatic, we’re expecting some serious price cuts in the booze department

The top laptop discounts to know for Prime Day 2022 – We’re predicting some big savings on Dell, Lenovo, Surface and more

The best Amazon Prime Day TV deals to expect– The shopping bonanza is the perfect time to snap up a seriously discounted 4K or OLED telly

How to get 25% off groceries at Amazon Fresh stores for Prime Day

Monday 27 June 2022 16:00 , Eva Waite-Taylor

 (PA Archive)
(PA Archive)

As Prime Day approaches, Amazon Fresh stores are offering Prime members 25 per cent off their in-store shop. From 21 June through to 13 July, you can pick up groceries and everyday essentials at a discounted price from the Amazon Fresh stores. From breakfasts to tasty treats, sushi and pastries, simply open the Amazon app, tap on the basket and click “fresh code” to get a QR code, and then scan at the gates to enter.

Olaplex no.7 bonding oil just £18 in pre-Prime Day sale

Monday 27 June 2022 15:00 , Eva Waite-Taylor

Not all haircare brands are made equal. And there’s one that stands out from the rest, and it’s of course Olaplex. The brand’s products work, but naturally, they don’t come cheap. Ahead of Prime Day, Amazon has slashed the price of one of our favourite hair oils.

Olaplex No.7 bonding oil: Was £36, now £17.98,


When we reviewed the brand’s entire range, we noticed serious improvements in our lack-lustre locks. And its bonding oil was a firm favourite. Our writer noted that despite its “lightweight formula, it is very nourishing and didn’t leave our hair feeling heavy or greasy”. The “other great thing about the bonding oil is that it provides up to 230C heat protection, as such, it’s great to use before using heat on your hair”, they added. A little goes a long way, so you’ll unlikely make a dent in the bottle until you’re many months down the line.

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Get 30% off Lego technic Ferrari

Monday 27 June 2022 14:00 , Eva Waite-Taylor

Lego technic Ferrari 488 GTE AF Corse #51: Was £169.99, now £118.99,


“If the thrill of the build appeals above all else, this Lego version of the famous Ferrari will keep you transfixed,” noted our review of the best Lego sets for adults. “With 1,677 pieces, it took us a couple of days to finish the 48cm long car and it was a complex and occasionally fiddly build that really kept us challenged,” but the “detail throughout makes it fun”, they found. With a whopping 30 per cent off, this is the perfect time to snap up a new Lego set.

Buy now

How to get free games ahead of Amazon Prime Day

Monday 27 June 2022 13:00 , Eva Waite-Taylor

 (Prime Gaming)
(Prime Gaming)

Yes, you read that right. Amazon is giving away free games ahead of Prime Day.

Not only is there a whole host of deals you can snap up now but, you can currently download more than 30 games for free from Prime Gaming, be that Mass Effect Legendary Edition or Star Wars Jedi Academy. Depending on the game you choose, it’ll be available to play on Xbox One, Xbox Series X/S, PS4, PS5, and your PC.

Browse Amazon Prime Gaming now

These Apple products have rare savings thanks to pre-Prime Day sale

Monday 27 June 2022 12:00 , Eva Waite-Taylor

While it’s difficult to know the exact Apple devices that will be reduced this Prime Day – Amazon keeps most of its deals hush-hush until the big day itself – we’re expecting that AirPods, Apple Watches, iPhones, MacBooks, iPads and more will receive a healthy discount.

Luckily for those that can’t wait for the two-day shopping bonanza, we’re already seeing some early deals that are worth shouting so we thought we’d share some here:

Apple AirTag, four-pack: Was £99, now £80.25,


Save almost 20 per cent on a four-pack of Apple’s clever AirTag possession trackers. Using a Bluetooth connection to your iPhone, these will help you locate lost items they are attached to and can even use the location of millions of other iPhones to help you track down dropped keys or a misplaced bag. Our reviewer said: “The AirTag is incredibly cheap for what it is, and it works like an absolute charm. For any iPhone owner prone to losing things, investing in a pack of four might be one of the best decisions you ever make.”

Buy now

Apple AirPods max: Was £549.99, now £429,


This deal sees a 22 per cent discount on Apple’s flagship headphones, the AirPods max. Introduced in late 2020, the AirPods max offer greater noise cancellation and improved sound quality over the smaller AirPods Pro (was £239, now £189,, with our reviewer describing them as “an astonishing achievement”.

Buy now

If you want more great intel, read our guide to the best early Apple Prime Day deals:

The best early Apple deals for this Amazon Prime Day

Your vacuuming done for you with this nifty device

Monday 27 June 2022 11:00 , Eva Waite-Taylor

Eufy BoostIQ roboVac 11S: Was £189.99, now £129.99,


While we haven’t tested this exact model from Eufy, the brand has landed two of its hoovers in our round-up of the best robot vacuum cleaners so it’s safe to say we’re suckers (pun fully intended). The newest of the bunch, this model boasts “BoostIQ technology” which should pack a suction punch when it’s most needed, all the while making no more noise than a microwave. Expect a cleaning time of up to 100 minutes and, when the little gadget starts running out of juice it will automatically find its way back to the charging base.

Buy now

The Nintendo Switch deal you can snap up now

Monday 27 June 2022 10:45 , Eva Waite-Taylor

‘Pokémon Legends: Arceus’: Was £49.99, now £39,


While we eagerly await the arrival of Pokémon Scarlet and Violet later this year, the latest instalment, Pokémon Legends: Arceus is currently discounted with a generous 22 per cent saving. In our round-up of the best Switch games, we called Arceus a “gust of fresh air that the series desperately needed”.

Buy now

For more of the best early Nintendo Switch deals, read our Amazon Prime Day guide now:

The best Nintendo Switch deals to expect this Prime Day

Shop small this Prime Day

Monday 27 June 2022 10:30 , Eva Waite-Taylor

If you want to support small businesses on Prime Day, there are a whole host of different shops to buy from. And currently, for every £1 you spend on eligible small business products, you’ll be entered into the chance to win some seriously good prizes, all you need to do is to sign-up to be entered into the Prime Day sweepstake.

Visit now for more information

Upgrade your hair tools in the pre-Prime Day sale

Monday 27 June 2022 10:15 , Eva Waite-Taylor

Shark HD110UK style iQ hair dryer: Was £229.99, now £179,


When it comes to upgrading your beauty tools, Amazon Prime Day is the perfect time to do it. And we’ve just spotted that there’s more than 20 per cent off this piece of kit. It took the top spot in our review of the best hair dryers, with our writer noting that it’s “fast, easy to use and provides excellent results, so every day can be a good hair day”. It has “three speed settings and three heat settings”, so “it puts you firmly in control and helps you to achieve the hair of your dreams at home”.

Buy now

How to secure the best deals on Amazon Prime Day 2022

Monday 27 June 2022 10:00 , Eva Waite-Taylor

Most importantly, we’ll be your savvy shopping experts leading up to, and during the event, highlighting the very best deals on everything from Apple Watches, Nintendo Switch consoles, and earbuds to mattresses, air fryers, and robot vacuum cleaners. From everything our tech writer is looking out for in the sale to the books on our wishlist and the TikTok-famous products to have on your radar, we’ve got all areas covered ahead of the big day.

Of course, this liveblog should be your main port of call, as we’re here providing you with minute-by-minute intel in the lead-up and during the big event.

Aside from our expert help, though, we’d recommend being as prepared as possible by adding the items you know you’re desperate for to your wishlist ahead of time, so you can check out with ease.

Similarly, it’s also worth downloading the Amazon app. During Prime Day, you’ll find what the retailer calls “lightning deals”, which are whopping discounts that are active for a few hours at a time. You can also set up alerts so that you’re pinged when a discount goes live.

Get your game on with early Prime Day deals

Monday 27 June 2022 09:45 , Eva Waite-Taylor

‘Halo Infinite’ digital download for Xbox and Windows: Was £54.99, now £37.98,


Halo Infinite is the most confident the Halo series has been in years. The campaign follows Spartan supersoldier Master Chief as he continues the fight against the Banished on the ringworld of Zeta Halo with the help of a new AI known as “The Weapon”.

In our review of the game, we said that “Halo Infinite feels like an object from the past that’s been sent from the future. On the one hand, 343 Industry’s long-awaited sci-fi sequel is solidly backwards-looking – an attempt to mimic the formula that made earlier entries like Halo: Combat Evolved and Halo 3 such tremendous successes.”

With 30 per cent off and recent updates to its campaign and multiplayer, there’s never been a better time to dive back into the world of Halo.

Buy now

“Alexa, what’s the best early deal on the Amazon Echo dot?”

Monday 27 June 2022 09:30 , Eva Waite-Taylor

OK, we’ll take Alexa’s place here. Amazon is yet to kick off its Prime Day deals on its own brand devices, but we did spot that the Echo dot has been reduced by 20 per cent.

Amazon Echo dot, 4th generation: Was £49.99, now £39.99,


Chances are you’ve seen one of these Alexa devices in action – and that’s because they’re just so good – so now’s the time to join the party. We can vouch for how well the fourth-generation device performs as it featured in our review of the best smart speakers. “If you’re an Alexa user, or dipping your toe into the world of smart speakers, the Echo dot is a great choice for a non-invasive speaker that produces great sound and slots nicely into the Amazon ecosystem,” noted our writer.

Buy now

Hoover up this Shark vacuum cleaner early Prime Day deal

Monday 27 June 2022 09:15 , Eva Waite-Taylor

When it comes to home appliances, Prime Day is the perfect time to make the investment in new tools. And luckily, we’ve just spotted an early deal that might just pique your interest.

Shark cordless stick vacuum cleaner IZ201UKT: Was £349.99, now £228.49,


Queen of clean, Mrs Hinch, loves Shark, and so do we. This cleaning tool was featured in our review of the best cordless vacuum cleaners, and it seriously impressed our tester. It features a flexible wand that bends to make like work of cleaning under sofas and coffee tables, while the LED headlight works to “illuminate hidden dust in every corner”, noted our writer. They “found the vacuum effortlessly sucked up everything in sight, making this one of the best” that they tested.

Buy now

When is Amazon Prime Day 2022?

Monday 27 June 2022 09:00 , Eva Waite-Taylor

Amazon Prime Day 2022 is very nearly here. It’s been confirmed that the sale will return on Tuesday 12 July through to Wednesday 13 July. There’s even more good news for savvy shoppers too, as the retailer kicked off its early deals a whopping three weeks in advance of the big day. The early sale will include up to 50 per cent off big-ticket brands. Follow along today for all the latest deals and insight.

The best early Prime Day deals to snap up now

Monday 27 June 2022 08:45 , Eva Waite-Taylor

Good morning, happy Monday. Hope you had a great weekend. As promised, we’re back bringing you all the news and latest deals from Amazon’s pre-Prime Day sale, which it kicked off on 21 June – a whole three weeks ahead of the big day itself.

First things first, we’d like you to get acquainted with your Amazon Prime Day cheat sheet, it’s here where you’ll find all the best deals, as well as answers to all of your burning questions. Keep the page bookmarked in the lead-up to the 48-hour shopping bonanza:

Amazon Prime Day early deals are here

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