Americans Aren't Adventurous with Car Colors

Colin Beresford
Photo credit: Jeff Greenberg

From Car and Driver

  • Americans stick to just a select few colors when it comes to cars, a study from iSeeCars found.
  • The most popular color in every state was either black or white.
  • It's not exactly surprising, but perhaps a little sad.

If you ever feel like you only see a few different colors of cars on the road, your analysis is spot on. When it comes to car colors, Americans, it appears, have a very small comfort zone.

Of the 9.4 million cars that iSeeCars surveyed on U.S. roads in 2019, more than 87 percent were one of five colors: black, white, gray, silver, and red. The online car site included only vehicles built between 2014 and 2018 to limit the study to more recent purchases.

The site also analyzed the most popular colors by state. Spoiler: car buyers in every state prefer a black or white car. Most who favor a black car are in the Northeast and Midwest—perhaps since dark cars hold heat better than light ones.

Photo credit: Car and Driver

Even when eliminating the non-grayscale colors (black, white, silver, and gray) from the mix, Americans' car-color choices don't really get more interesting. Red dominates and blue sneaks its way into the top slot in some states. Of course, part of the blame should go to carmakers that limit choices to a few basic colors, but which came first, demand or supply?

Photo credit: Car and Driver

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