Asda marks opening of new store by mis-spelling 'Isle of Wight' on 10,000 bags

A supermarket has apologised after printing 10,000 bags with the mis-spelling "Isle of White" to mark the opening of a new store.

Asda produced the carrier bags for the official launch of the store in Newport on the Isle of Wight using a design by two local children.

But now the error has caused social media users to criticise the store for failing to proofread and have been using the hashtag #RetailFail.

Beth Burleigh posted on Twitter:

While others were more sympathetic with Roy Gardner posting: "Most Marketers' will feel a degree of sympathy here... it can happen to the best of us."

While Isle of Wight Radio tweeted "Isle of What?"

Asda said it was "hanging our heads" and promised to get the bags reprinted.

An Asda spokesman said: "This was a genuine printing error and we're in the process of reproducing the exclusive design to get back on sale as quickly as possible.

"We're hanging our heads for making such a silly mistake on our bags for life for our new Isle of Wight store."