BBC News presenter Simon McCoy was once again the nation’s favourite unintentional comedian when he delivered a fantastically lacklustre report on the due date of the royal baby.
The veteran newsreader announced the due date for the Duke and Duchess of Cambridge's third child in a characteristically deadpan manner on Thursday.
But it isn’t the first time the 56-year-old has entertained the nation with comedy chops.
Here are Simon McCoy’s most memorable moments.
In August Mr McCoy failed to hide his disdain as he read a report on the World Dog Surfing Championships in San Francisco.
Having reeled off a report alongside images of surfing dogs in a noticeably flat tone, the camera cut back to Mr McCoy in the studio as he sarcastically said: “That’s a shame; we’ve run out of pictures.”
Meanwhile back in 2013 Mr McCoy left viewers baffled when he presented a report while carrying a stack of photocopier paper – after mistaking it for an iPad.
The broadcaster was doing a piece to camera from the corporation’s newsroom about “drunk tanks” with the refill pack of A4 paper clearly visible in his hands.
The BBC later said he had picked it up by mistake.
Mr McCoy was involved in a gaffe when weatherman Tomasz Schafernaker was caught making a rude hand gesture live on TV in 2010.
Mr Schafernaker appeared briefly on screen "giving the finger" to Mr McCoy after the newsreader made a light-hearted remark just before the weather report, and raised his hands in horror when he realised he had been caught.
He also made headlines with deeply honest royal baby coverage prior to the birth of the Duke and Duchess's first child, George
He said: "Plenty more to come from here of course, none of it news," he told the camera. "But that won't stop us, we'll see you later."
And Mr McCoy once managed to be filmed with his head at his desk when cameras cut to his studio before he was ready, while there was also the awkward moment he was caught picking his nose,