BBC reminds TV presenters of rules after Gary Lineker Euros 'breach'

BBC stars have received a reminder about the broadcaster’s strict rules about not sporting items that they endorse on-air after Gary Lineker was recently accused of flouting

During England's opening Euros game on Sunday night, which saw England beat Serbia 1-0. the Match of the Day host, 63, wore a pale green knitted T-shirt, before putting on a sage green jacket at half time.

Both items appeared to be from his clothing collaboration with high street brand Next, billed as the Next X Gary Lineker collection, which is promoted as being "edited by the legendary man himself".

It has not, however, been confirmed that this was the case.

The Standard has contacted a representative for Gary Lineker for comment.

BBC guidelines state: “Presenters or other individuals must not appear on-air wearing clothing or using products or services which they have agreed/been contracted to promote, advertise or endorse or in which they have a specific financial interest.”

While the BBC said it would not comment on individual incidents, a spokesperson added: "Presenters [and] contributors provide their own wardrobe and all presenters / contributors are regularly reminded of the guidelines in relation to clothing, even if they are not doing proactive promotional work.

It’s not the first time that the former footballer will have found himself in hot water.

He has been criticised in recent years for speaking out on political issues, notably the government's Rwanda policy.

His comments led to a debate about impartiality rules and BBC presenters' behaviour on social media.