You beauty! Beauty Pie Plantastic Micropeeling Super Drops - review

I magine a beauty streaming service. You would pay a minimal membership fee, say £10 a month, and you would have access to properly top-notch skincare and make-up at factory prices. That would disrupt the status quo, wouldn’t it? You might, having parted with your tenner, fancy an incredibly luxurious moisturiser, the kind that would cost you £100 in duty free. Suddenly, it sets you back less than £10; £8.12 for product and packaging, 17p for warehousing and 4p for safety and (cruelty-free) testing.

Welcome to Beauty Pie, the enfant terrible of the beauty industry, which makes you ask, ‘Why wouldn’t I?’ It seems there is no catch. The transparent price breakdown is sobering and the company only makes money on the membership fee: it makes absolutely nothing on the product. Cost price, simple as.

Beauty Pie is from break-out beauty entrepreneur (Bliss, Soap & Glory, FitFlop) and all-round sensation Marcia Kilgore. And I am just going to give you a little list of my favourites: the aforementioned moisturiser is its Super Healthy Skin Ultimate Anti-Ageing Cream (£10) and it’s all hydrating hyaluronic acid, plumpers, proteins and antioxidants. The Plantastic Micropeeling Super Drops (£6.97) are a generous bottle of pore-shrinking, skin-refining serum that delivers a noticeable glow. The Micro-Mineral Serum Foundation is feather-light, highly pigmented, sheer and £4.64.

Honestly, it’s hard to fault. Yes, it’s online so you can’t try things out, but if the lipstick you bought for £2.24 doesn’t work, then it cost you less than a Tube fare and you can play swapsies.

Beauty Pie Plantastic Micropeeling Super Drops, member price £6.97 (beautypie.com)