The beauty world has seen a massive expansion in recent years with new brands popping up left, right and centre - and for the makeup, hair and skin aficionados among us, it can get expensive.
Celebrities are jumping into the action as well as impressive innovation in environmentally-conscious packing, clean formulas and new ingredients promising to change our regimes forever.
There are also just helpful gadgets like electric toothbrushes and hair dryers that are designed to make our lives that extra bit easier.
This Amazon Prime Day, it’s the discounts across all beauty categories from fragrance to facial tools that have caught our attention. While we will be upgrading our laptops, TVs, Apple products and more, our bathroom cabinets should not be forgotten in the midst of the sales action.
Amazon stocks some of the biggest names on the market including Oral-B, BaByliss, Philips, Foreo, Elemis, Neal’s Yard Remedies and many more which are slashed in price during the two day reduction extravaganza.
When is Amazon Prime Day 2022?
For the first event of 2022, Amazon Prime Day took place on July 12-13 but a second event is en route - get ready to top up your favourite products from October 11-12 in Amazon’s Early Access Sale.
Do you need a Prime account to get the deals?
In short, yes. To get in on the incredible deals, you need to be a Prime customer. The monthly subscription costs just £7.99 a month (or just £3.99 for students) or you can pay an annual fee of £79 saving bang for your buck - this is a bargain hunt after all. This will not only give you access to Prime Day but also to unlimited free next day delivery - and same day depending on the product and your location. There’s also Prime Video, ebooks, Amazon Music and more to make the most of. If you’re not ready to take the plunge, opt for the free 30-day trial to test it out before you buy.
What type of deals are available?
During the sales event, there will be fake tan, skincare, hair, fragrance and gadgets available at unrivalled prices that you won’t even find during Black Friday later in the year. Stock up on your hero products while you can.
These will come in three formats; the traditional deals for the duration of the event, the deals of the day and the lightning deals that will encourage you to snap up the products while you can in the few hours that they will be reduced.
What deals on beauty were there last year?
To say that the deals were extensive in the beauty category last year would be an extreme understatement. There was up to 64 per cent off some of the priciest models of electric toothbrushes as well as the Philips Lumea Prestige IPL Cordless Hair Removal Device. Brands like Color Wow, Pureology, Isle of Paradise, St Tropez, OPI, Piz Buin and Foreo were all massively discounted.
What deals can we expect this year?
Amazon promises that this year’s event will be even bigger and better so get those browsing fingers flexing.
Best Amazon Prime Day Early Access Sale beauty deals live now
Amazon Prime Day Early Access Sale electric toothbrush deals
There’s no better time to take your oral care to the next level with the most advanced electric toothbrushes to date from the leaders Oral-B, Philips and Panasonic.
Oral-B Genius 8000 Electric Toothbrush – was: £279.99, now: £89.99
Oral-B iO8 Black Ultimate Clean Electric Toothbrush - was: £239, now £169.99
Oral-B Smart 6 6000N CrossAction Electric Toothbrush - was: £219.99, now: £64.99
Oral-B Smart 4 4000 3D White Electric Toothbrush Rechargeable – was: £129.99, now: £63.86
Oral-B Genius X Luxe Edition with Artificial Intelligence – was: £171.99
Philips Sonicare Advanced Whitening Edition Rechargeable Toothbrush – was: £249.99, now: £89.99
Waterpik Ultra Professional Water Flosser – was: £85.89, now: £54.99
Amazon Prime Day Early Access Sale hair dryer and straighteners deals
Style your locks, while protecting the precious strands thanks to devices from the likes of Cloud Nine (up to 30 per cent off), BaByliss (up to 44 per cent), ghd (33 per cent off) and more.
ghd Air Hair Dryer – was: £95.20
BaByliss Super Power 2400 Hair Dryer – was: £60, now: £34.99
BaByliss Air Style 1000W Powerful 4 in 1 Hair Dryer Styler – was £70, now: £34.99
Shark Style iQ Ionic Hair Dryer & Styler – was: £149.99
Panasonic EH-NE83 Ionic Hairdryer with Fast Drying Technology – was: £99.99, now: £37.49
Remington Supercare Pro Ionic Hair Dryer 2200 – was: £59.99, now: £32.99
ghd Glide Hot Brush – was: £159, now: £119
ghd Platinum+ Styler White Professional Smart Hair Straighteners – was: £219, now: £179
BaByliss Straight and Curl Brilliance Hair Straightener – was: £120, now: £78
BaByliss Air Style 1000, Powerful 4 in 1 Hair Dryer Styler - was: £60, now: £34.99
BaByliss 9000 High Performance Cordless Hair Straightener – was:£199.99, now: £77.75
Cloud Nine Touch Iron Hair Straightener – was: £129, now: £119.20
Cloud Nine The Wide Iron Hair Straightener Gift Set – was: £169, now: £135.20
Tangle Teezer Wide Tooth Comb for 3C to 4C Hair – was: £11.60, now: £8.60
Amazon Prime Day Early Access Sale hair removal deals
Prepare for your annual summer defuzzing with the help of discounts on at-home IPL machines, epilators, shavers and razors with up to half price off.
Panasonic ER-GB62 Electric Hair and Beard Trimmer for Men – was: £69.99, now: £28
Philips Lumea Advanced IPL Cordless Hair Removal Device – was: £380, now: £229.99
Gillette Venus Deluxe Smooth Sensitive Women’s Razor with Rose Gold Metal Handle + 3 Refill Blades – was: £18, now: £10.19
Braun 10-in-1 Beard Trimmer Series 7 – was: £73.57, now: £42.49
Braun Series 3 ProSkin Electric Shaver – was: £95.41, now: £49.99
Braun Silk-épil 5 SensoSmart Epilator For Hair Removal – was: £89.82, now: £49.99
Bulldog Skincare - Shave Collection, Gift Set for Men – was: £38.20, now: £18.59
Panasonic ES-LL21 Hybrid Wet & Dry Electric 3-Blade Shaver with Trim Attachment for Men – was: £79.99, now: £43.99
Wahl Clipper & Trimmer Complete Grooming Set – was: £42.99, now: £36.59
Amazon Prime Day Early Access Sale cleansing brush deals
There is up to 50 per cent off FOREO devices including the UFO mini, LUNA Mini 3 and 20 per cent off the LUNA 3 and BEAR Mini.
UFO mini - was: £115, now: £65
UFO - was: £185, now: £118.95
LUNA mini 2 - was: £130.72, now: £59.40
Amazon Prime Day Early Access Sale fragrance deals
Find your new signature scent or stock up on your reliable must-have this Prime Day. There is up to 73 per cent off fan-favourite fragrances.
BOSS Bottled Unlimited Eau de Toilette 100, ml – was: £75, now: £57.35
Britney Spears Fantasy Eau de Parfum (100ml) – was: £18.25, now: £15.96
Calvin Klein Eternity for Women Eau de Parfum, 100 ml – was: £74, now: £34.20
Coach Dreams Eau de Parfum, 60 ml – was: £43.35, now: £34.75
DAVID BECKHAM Bold Instinct, Eau De Toilette For Him, 75 ml – was: £23.48, now: £9.77
Diesel Only The Brave, Eau de Toilette Spray – was: £72, now: £25.70
Montblanc Montblanc Signature Eau de Parfum 90ml – was: £69, now: £39.20
Vera Wang Princess Eau de Toilette for Women, 50 ml – was: £19.95, now: £15.95
Amazon Prime Day Early Access Sale skincare deals
Revamp your bathroom cabinet with some of the most sought-after skincare brands on the market. FARMACY Beauty will be 25 per cent off as well as up to 51 per cent off cult labels like Elemis, Elizabeth Arden, Murad and Perricone.
FARMACY BeautyGreen Clean Cleansing Balm – was: £32, now £24
CeraVe Blemish Control Face Cleanser - was: £10, now: £7.99
E45 Face Cleanser, Foaming Face Wash For Dry, Sensitive Skin – was: £11, now: £7.60
ELEMIS Superfood AHA Glow Cleansing Butter – was: £30, now: £21.05
Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Face Serum – was: £87, now: £39.11
Murad Vita-C Glycolic Brightening Serum 10ml – was: £26, now: £18.20
Perricone MD High Potency Classics Face Finishing & Firming Moisturizer – was: £61, now: £27
REN Clean Skincare Dark Spot Removal Overnight Cream – was: £42.50, now: £29.40
Amazon Prime Day Early Access Sale haircare deals
Care for your locks with the nourishing boost of the likes of KMS and Color Wow. Coco & Eve will also be up to 30 per cent off, and Redken and Pureology will have savings of 25 to 30 per cent off too. COLOW WOW is also 30 per cent off.
COLOR WOW Dream Filter Pre-Shampoo Mineral Remover – was: £44, now: £22.46
KMS ADDVOLUME, Shampoo for Fine Hair, 750ml – was: £21.28, now: £13.62
Living Proof No Frizz Intense Moisture Mask 200ml – was: £33, now: £23.10
Matrix Total Results So Silver Toning Purple Conditioner – was: £16.75, now: £7.75
Pureology | Hydrate | Moisturising Shampoo & Conditioner Duo Set – was: £45.55, now: £34.16
Redken Leave-in Treatment – was: £19.35, now: £13.25
Coco & Eve Like a Virgin Hair Masque – was: £29.61, now: £23.03
Grow Gorgeous Intense Thickening Hair Conditioner – was: £18, now: £10.80
Amazon Prime Day Early Access Sale fake tan and suncream deals
We all know that suncream should be worn whether it’s rain or shine, but becomes more important than ever in the summer months. Get your hands of the likes of Piz Buin and Green People with up to 55 per cent off.
If you’re planning a warm summer break or staying UK-bound for the foreseeable, you can have a fresh from the beach glow with these fake tans as well as shield your skin from UV rays . Fake it until you make it. St.Tropez will be up to 20 per cent off.
Green People Scent Free Sun Cream SPF30 – was: £15, now: £11.76
Piz Buin Allergy Sun Sensitive Skin Face Cream SPF50+ – was: £12.99, now: £6.45
St. Tropez Self Tan Express Bronzing Gel – was: £27.25, now: £17.49
Green People Self Tan Lotion – was: £20, now: £16.52
Tan Luxe THE BODY Fake Tan Drops, Medium – was: £29.10, now: £8.09
Amazon Prime Day Early Access Sale supplement deals
Vitabiotics Perfectil Plus Hair - 60 Tablets – was: £14.99, now: £11.71
JSHealth Vitamins Hair + Energy and Vitality X + Collagen – was: £44.99, now: £35.99
Amazon Prime Day Early Access Sale body deals
Treat your body to the same care, love and attention as you would your face with the likes of Ameliorate, Aveeno, Neal’s Yard Remedies and more with up to 40 per cent off.
AMELIORATE Transforming Body Lotion - was: £15, now: £13.50
Aveeno Me-Time Gift Set: Body Wash, Body Cream, Exfoliating Mitt and Spa Headband – was: £20, now: £14.96
Burt’s Bees Hand Cream, Orange Blossom & Pistachio – was: £6.99, now: £4.22
Erborian BB Cream with Ginseng – was: £19.50, now: £12.80
Neal’s Yard Remedies Mothers Balm – was: £20, now: £15
philosophy renewed hope in a jar water cream | moisturiser with hyaluronic acid - was: £35.50, now: £31.95
Elemis Sea Lavender and Samphire Body Cream - was: £29.00, now: £21.75
E45 Daily Bulk Moisturiser Body Lotion for Dry Skin, Pack of 5 - was: £27.45, now: £25
This Works Perfect Legs Body Butter - was: £25, now: £23.75
Max Factor False Lash Effect Waterproof Volume and Thickening Mascara – was: £11.99, now: £8.98
Sanctuary Spa De-Stress Warming Body Balm – was: £12.99, now: £7.79
This Works Deep Sleep Bath Soak – was: £24, now: £22.80
Amazon Prime Day Early Access Sale makeup deals
It isn’t always easy to shop for makeup online but we’ve selected products that will work for all skin tones and types to stock up your dressing table - and there’s up to 52 per cent off.
Urban Decay, Naked Eyeshadow Palette and Mascara Duo - was: £69, now: £27.60
Urban Decay All Nighter Makeup Setting Spray - was: £27, now:£15.60
Real Techniques Everyday Essentials - was: £22.99, now: £14.99
Max Factor False Lash Effect Mascara - was: £11.99, now: £4.84
EcoTools On-The-Go Style Kit Make-up Brush Set – was: £9.99, now: £6.37
Eyeko Black Magic Mascara – was: £19, now: £14.25
Hangsun Makeup Brush Cleaner - was: £29.99, now: £16.99
KIKO Milano Travel Brush Set - was: £17.99, now: £15.54
L'Oreal Paris True Match Nude Plumping Tinted Serum - was: £14.99, now: £11.79
Urban Decay Brow Blade – was: £18, now: £9.60
Amazon Prime Day Early Access Sale massager deals
Shiatsu Back Shoulder and Neck Massager with Heat – was: £59.97, now: £34.98
RENPHO Message Gun Deep Tissue Muscle Massager – was: £83.13, now: £49.98
Wahl Massager Cordless Deep Tissue Massager - was: £79.99, now:£37.49
HoMedics ShiatsuMax 2.0 - Electric Back Massager - was: £299.99, now: £144.99
Comfort Supplies Shiatsu Back Massager - was: £49.99, now: £34.99
RENPHO Foot Massager with Heat - was: £159.99, now: £103.99