Boots bring back beloved beauty brand that starts from 99p

Boots store sign
Prices for Boots' Natural Collection range start from 99p -Credit:2024 Peter Dazeley/Getty


Boots is bringing back a beloved makeup brand that is sure to please thousands of millennials who grew up in the 90s and 00s. The high-street retailer has announced it is giving its nostalgic Natural Collection range a makeover.

The brand was made as a low-cost option for makeup fans and first hit shelves back in 1988. The range was a hit with teens and young adults, especially due to its affordability as most products were either £5 or less.

Although the range hasn't been seen as much in recent years in Boots stores, is has now had a revamp and will be returning. The packaging has been re-designed for a more modern look.

Better still, the brand's low-cost factor still stands as most products are on sale online at Boots for £1.49, with a maximum of £5. Customers can browse through eyeshadows, pressed powders, mascaras, skin tints, concealers, lip glosses and more.

Plus, if you are eco-conscious, all products are made from a minimum of 30%. recycled materials. The collection is suitable for vegans too, is cruelty-free and includes a minimum of 90% natural origin ingredients.

Natural Collection's revamped 2024 return features 100 products
Natural Collection's revamped 2024 return features 100 products -Credit:Boots

Natural Collection's revamped 2024 return features 100 products. According to OK!, Boots is set to expand the brand further with bath and bodycare items are on the cards.

Natural Collection's Skin Tint costs £5 and is made with chamomile extract to make your skin 'feel hydrated and looking dewy'. Providing sheer to light coverage, the formula helps 'enhance' your natural complexion.

The brand's new Clear Mascara and Brow Gel is £3. The multipurpose gel formula is infused with chamomile extract to keep brows in place and 'create a natural look'.

Meanwhile, Natural Collection's lip gloss comes in 5 different shades and costs £3.50 each. The glosses are made with coconut and vegetable oil, leaving lips feeling 'moisturised and nourished'.