Love him or loathe him, Britain’s new prime minister is the king of the photo op gone wrong.
Boris Johnson’s list of gaffes caught on camera is set to get longer now the spotlight on him is even brighter.
We’ve seen him stuck up a zipwire, clattering into a small boy in a rugby match and getting locked out of his house.
He will be a prime minister unlike any other to enter Downing Street.
Mr Johnson has been able to survive and prosper despite - or possibly due to - his capacity for attracting attention.
A row with girlfriend Carrie Symonds that saw police called to their home in the early stages of the leadership race was a glimpse into the complicated private life about which Mr Johnson tries desperately to avoid answering questions.
He has been repeatedly criticised for using racially charged or offensive language, including describing the Queen being greeted in Commonwealth countries by "flag-waving piccaninnies" and then-prime minister Tony Blair being met by "tribal warriors" with "watermelon smiles" while on a trip to the Congo.
In a 2018 Daily Telegraph column he described veiled Muslim women as "looking like letter boxes".
Although he has been all too willing to attract publicity for his political advantage, Mr Johnson, 55, has been reticent when it comes to details of his private life.
He met his first wife, Allegra Mostyn-Owen, while they were students at Oxford, and they wed in 1987, but the marriage was annulled in 1993.
BORIS JOHNSON IN NUMBER 10: MORE FROM YAHOO UK
Boris Johnson says ‘three years under Theresa May will seem like a bad dream’ once he’s Prime Minister
His second marriage, to Marina Wheeler, ended last year after 25 years together, during which they had four children.
The marriage was turbulent - in 2004 he was sacked from the Tory frontbench over a reported affair with journalist Petronella Wyatt and the Appeal Court ruled in 2013 that the public had a right to know that he had fathered a daughter during an adulterous liaison while mayor of London in 2009.
Mr Johnson's ability to reach out to voters who traditionally shun the Conservatives was demonstrated by his election as mayor of London in 2008 and retention of the powerful position four years later.
The Tory MP's decision to back Brexit in the referendum was a significant boost for the campaign, giving Vote Leave the high-profile frontman it needed.
After taking office as Prime Minister, Theresa May made him her foreign secretary - although he resigned in July 2018 over the direction she was taking on Brexit.
An old Etonian, Mr Johnson was a member of the notorious elite dining society the Bullingdon Club while at Oxford.
Although he has had his sights set on Number 10 throughout his political career, as a child he held even loftier ambitions. According to his sister Rachel, the young Mr Johnson's goal was to be "world king". For now, Downing Street will have to suffice.