Boy from Cadbury's eyebrow wiggle advert can still do it 15 years later

Bradley Ford, 26, was the boy from the iconic Cadbury eyebrow wiggling advert in 2009.
-Credit: (Image: Bradley Ford © SWNS)


Bradley Ford was aged 11 when he starred in Cadbury's iconic eyebrow wiggle advert. Now 26, he has revealed how he got the role - and showed that he can still do it, 15 years later.

The one-minute advert saw Bradley, and co-star Georgia Wake, frantically wiggle their eyebrows to the track Don't Stop the Rock. The advert subsequently became one of the most popular adverts in the UK.

It garnered up four million views on YouTube in its first three weeks. The huge amount of views eclipsed that of the chocolate firm's previous successful advert - which saw a gorilla playing the drums to Phil Collins' In the Air Tonight.

Thanks to the advert's popularity at the time, Bradley revealed that people would stop and ask him if he was the "eyebrow kid" in the months the followed. He then went on to star in small roles in Doctor Who, Law And Order: UK, and Gulliver's Travels with Jack Black.

More recently, the now 26-year-old posted a TikTok video of himself recreating his famous eyebrow dance. His comedic clip has already racked up more than two million views.

Bradley went viral again this week when he recreated the iconic advert on TikTok eyebrow for eyebrow - and says he would love to recreate it with Georgia too. He added: "I'm still in contact with the girl in the video.

"We don't message that much but we have each other's socials. I'd love to get back together and redo the ad - maybe Cadbury should do a Christmas special!"

Bradley is a video editor and painter and decorator from Chelsea, west London. Recalling his early fame, he said: "I went to a private theatre school when I was younger from about eight years old. They had their own agency and I was sent to loads of auditions. I knew it was for Cadbury but didn't know what I was doing.

"They just said 'wiggle your eyebrows for the camera' - and that was it! Prior to the advert I didn't know I'd be moving my eyebrows, so I didn't know I had an eyebrow talent and it was obviously good enough as I went to four recalls!

"Before I knew it, I had landed the role. We spent a few days before filming trying to get the certain look to look like school kids - I was only 11 at the time so it was a great opportunity for me."

He added: "At the beginning, they told us to wiggle our eyebrows to the beat of the music. They had points to look at for when we had to turn our heads, but towards the end our faces were completely spasming as they told us to go for it!"

Despite his clear talent for eyebrow wiggling, Bradley refused to be drawn on whether any editing enhancement was done. "I can't spill the beans on if it was edited or not - it's magic", he joked.

Bradley, pictured from around the time of the advert, revealed he never knew he "had a talent for eyebrow wiggling."
Bradley, pictured from around the time of the advert, revealed he never knew he "had a talent for eyebrow wiggling." -Credit:Supplied by Bradley Ford © SWNS

After filming, Bradley says he was given a box of Cadbury goodies and a plush toy gorilla from the previous advert. He then eagerly awaited the launch and said the first time seeing it was "surreal."

He said: "They did send me a care package of chocolate goodies and treats just under half a metre in length - every kid's dream to be honest! They gave me a gorilla toy from that advert too.

"If I remember correctly, I knew it was going to be released during a Big Brother ad break and we sat down and waited. I always find when I watch myself back that I cringe out but I've learned to adapt to it! It was surreal though. Loads of people were seeing it. It was bizarre.

"Then I started to get noticed by random people. People would ask if I was the kid from the advert - not anymore!" Bradley said his friends still "embarrass" him and call him "the Cadbury kid". He said: "I don't typically bring it up but my friends always embarrass me! It was an advert in 2009.

"I actually met my girlfriend, Shannon, through a mutual friend and he ended up spilling the beans to her. She didn't think much of it at the time but now she finds it bizarre!"