Brighton Gin reveals new 2024 Pride bottle label

Jasmine Carey

28 June 2024 at 0:00 am·2-min read

This year's Brighton Gin 2024 Pride label has been unveiled <i>(Image: Brighton Gin)</i> — This year's Brighton Gin 2024 Pride label has been unveiled *(Image: Brighton Gin)*

Brighton Gin has unveiled its new bottle label for this year's Pride.

For the past nine years, Brighton Gin has produced a limited-edition bottle each year to support LGBTQ+ charities in the county.

This year, the designer of the label is Sussex-based illustrator and film maker Ladypat, who is known for his exciting "Queerodivergent" arts career.

In the past, Ladypat has made pop music videos and a giant fuzzy-felt pop art image for Fatboy Slim’s 60th birthday.

He has also played a key role in this year's Brighton Pride Fabuloso digital art branding.

For the ninth annual Pride bottle, Ladypat has created a label with rainbow colours and an eccentric seagull at the centre.

The bottle can be pre-ordered at https://brightongin.com/.

Ladypat said: "The seagull is the ultimate Brighton icon. Inexorably woven into our daily lives, taking up space and not easily ignored.

"I'm proud to front both Brighton Pride Fabuloso and Brighton Gin Pride Bottle this year - some kind of queer miracle."

Brighton Gin’s founder Kathy Caton said the business loves this year's design.

She said: "We’re thrilled to be working with Ladypat on this year’s Pride bottle.

"We love the eye-catching and colourful design, created with Ladypat’s trademark wit and flair.

"As a company where our employees represent every letter of the LGBTQ+ acronym, we’re very proud to support our LGBTQ+ communities and to give something back to the city which is so much a part of Brighton Gin’s identity – and we’re delighted to be releasing this news in Pride month."

The bottle comes with a dark red wax top, replacing Brighton Gin's usual Brighton "Seafront Blue" wax.

The company said a percentage of the proceeds from each bottle sold this year will go to the Clare Project, a Sussex charity which offers support to trans, non-binary and intersex individuals. It costs £40.99.

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