A new heartbreaking ad campaign has lifted the lid on how people react to seeing bullying taking place in front of them – and it comes from Burger King, of all places.
The fast food giant has teamed up with No Bully to raise awareness of the need to step in to stop bullying, by releasing an incredible video made in one of their US restaurants.
The clip sees actors playing a high school junior who's being tormented by a group of bullies in front of real customer, while behind the counter an employee 'bullies' Whopper Jr burgers by crushing them, before serving them up to customers.
The aim was to see which act of bullying would receive more complaints, and we think you can guess which incident had most of the customers complaining.
While 95% of customers who were served the 'bullied' burgers returned to the till to complain, only 12% stepped in to confront the teenage bullies and check in with the person being bullied to make sure they were OK.
The figures don't make for pleasant reading, but there was a truly heartwarming moment in the video when a woman sat down to eat with the boy who was being picked on to lend her support.
The campaign has been hugely well received and attracted a lot of attention on Twitter:
Burger King just released one of the best anti-bullying PSAs I've ever seen pic.twitter.com/0RV1JUvBd2- Josh Goodman (@JustJOSH_ingYa) October 19, 2017
Class from Burger King, nothing worse than a bully https://t.co/RGfQa4DGVg- Craig Smith (@CraigSmithhh1) October 20, 2017
This is a Burger King commercial. It's also an anti-bully PSA & it's great ]]>🍔